How You'll Help Us Keep Climbing (Overview & Key Responsibilities)It is an exciting time to work in SkyMiles, the award-winning loyalty program of Delta Air Lines. SkyMiles has experienced tremendous growth over the last five years and is more important to the future success of Delta than ever before. The SkyMiles team delivers an experience that creates an emotional connection with our customers that goes beyond the hustle and bustle of air travel. The SkyMiles Program is a key foundation for the multi-billion-dollar Delta SkyMiles American Express Card portfolio, one of the fastest growing, highest margin businesses within Delta. The team is driving consistent double‑digit portfolio growth, anchored by our record‑breaking card acquisition, with more than a million customers choosing to take out a Delta co‑brand card each year. Senior Analyst, Direct Marketing will help us continue above‑industry growth and 1M+ customer sign‑ups per year. The successful candidate will possess the following characteristics: 1) a strategic thinker who is able to resolve hurdles and collaborate in a cross‑functional, dynamic and fast‑paced environment 2) Organized and detail oriented with a track record of successful project management 3) Understands the importance of data and reporting, tracking results in real time and optimizing from them. The Senior Analyst, Co‑Brand Acquisitions Direct Marketing will be responsible for Direct Marketing channel management for Delta's U.S.-based Co-Branded Credit Card portfolio in partnership with American Express, with a goal of growing new customer acquisition via Direct channels such as Direct Mail & targeted web pages.Partner with American Express, agencies and Delta Marketing teams to lead the implementation, measurement and optimization of direct mail and targeted landing page channelsResponsible for day-to-day channel management, including campaign timing, project managing assets, monitoring performance and product profitabilityLead briefing and creative development of campaigns and manage agency partnerCollaborate with internal and external teams and successfully plan and deliver on large scale/high priority campaigns on time and within budgetInfluence channel marketing strategy in conjunction with key partners and stakeholdersUtilize strong analytical skills to assess performance by extracting and evaluating complex data and turning it into concise and actionable recommendationsCommunicate with senior leadership, both inside and outside of the organization, about marketing initiatives and channel performanceWhat You Need To Succeed (Minimum Qualifications)Is at least 18 years of age and has authorization to work in the United States.Possesses a high school diploma, GED, or high school equivalency.Embraces diverse people, thinking, and styles.Consistently prioritizes safety and security of self, others, and personal data.Minimum of 2 years related work experienceExperience in developing marketing channel strategies, project plans and executing them within budget, on time, and to positive resultsAbility to balance tactical project management with strategic thinking/approachMust have excellent interpersonal skills with the ability to work collaboratively across internal and external teamsMust be results-oriented, proactive, highly organized and have strong attention-to-detailMust be comfortable with continuously changing opportunities and prioritiesPosition requires 4 days in office per weekWhat Will Give You a Competitive Edge (Preferred Qualifications)Experience leading and project managing cross-divisional projects is strongly preferredExperience developing creative assets on either the agency or client side is highly preferredDirect marketing and/or digital (direct mail, email, landing page creative development, digital banners etc.) channel experience is preferredBenefits And Perks To Help You Keep ClimbingOur culture is rooted in a shared dedication to living our values – Care, Integrity, Resilience, Servant Leadership, and Teamwork – every day, in everything we do. At Delta, our people are our success. At the heart of what we offer is our focus on Sharing Success with Delta employees. Exploring a career at Delta gives you a chance to see the world while earning great compensation and benefits to help you keep climbing along the way:Competitive salary, industry-leading profit sharing program, and performance incentives401(k) with generous company contributions up to 9%Paid time off including vacation, holidays, paid personal time, maternity and parental leaveComprehensive health benefits including medical, dental, vision, short/long term disability and life benefitsFamily care assistance through fertility support, surrogacy and adoption assistance, lactation support, subsidized back-up care, and programs that help with loved ones in all stagesHolistic Wellbeing programs to support physical, emotional, social, and financial health, including access to an employee assistance program offering support for you and anyone in your household, free financial coaching, and extensive resources supporting mental healthDomestic and International space-available flight privileges for employees and eligible family membersCareer development programs to achieve your long-term career goalsWorld-wide partnerships to engage in community service and innovative goals created to focus on sustainability and reducing our carbon footprintBusiness Resource Groups created to connect employees with common interests to promote inclusion, provide perspective and help implement strategiesRecognition rewards and awards through the platform Unstoppable TogetherAccess to over 500 discounts, specialty savings and voluntary benefits through Deltaperks such as car and hotel rentals and auto, home, and pet insurance, legal services, and childcare#J-18808-Ljbffr
