To succeed in this role, you must be a highly skilled communicator, be able to quickly understand internal customer needs, and help drive organizational success. This is a leadership and a hands-on position. It is a position focused on the management & deployment of various resources with the focus on creating awareness and need within our segments.Key responsibilities include:Manage external marketing activities for all B2B lines of businessOversee advertising activities for three professional marketsCoordinate trade show activitiesDevelop and execute programs for improved lead generation and market awarenessMake professional presentations to trade groups, educational entities, and other constituentsDevelop and support company Public Relations strategiesNegotiate advantageous partnerships and marketing supplier arrangementsInteract with the sales force to understand and enhance the rate of closure on lead generation activitiesAnalyze marketing expenditure returnsCollect customer feedback to inform product developmentCollaboration with Sales Management & Sales TeamsManage, train, and supervise staff of Marketing specialistsRequirements Bachelor's degree in Marketing, Advertising, Business or closely related fieldMinimum or 3 years' experience leading others in professional marketing management roleAn understanding of the marketing mix and how to harness its components to drive improved profitabilityAn understanding of the consultative sales cycle is helpfulProven ability to achieve positive, measurable results in marketing mix activitiesAn ability to think creatively in positioning a new brand in the North American marketA sense of driving projects to closure, and a positive, winning attitudeExcellent written and verbal communication, presentation, and negotiation abilitiesFamiliarity with Microsoft Office and Adobe Creative Suite#J-18808-Ljbffr
