Marketing Manager – Education; Government & Dealer Position Overview Driven by imagination, intention and purpose, Patcraft creates high-performance flooring solutions for every market sector. For more than 75 years, we have worked alongside our customers to best understand how flooring will support the way people learn, work, heal and connect within a space. Knowing that flooring plays an integral role in the built environment, we think big and with keen attention to the trends and innovation happening in design every day. As a leading soft and hard surface commercial brand, we hold ourselves to the highest standards delivering quality products that transform space and human experience. With 130 sales representatives across North America, the Patcraft marketing department supports sales of our flooring via product promotional support, social media engagement, technical papers, and general sales support on events, promotions and presentations.Responsibilities Work with the Director to develop segment support content and tools aligned with Patcraft's strategic positioning.With guidance from the Segment Director, develop segment sales tools, technical support, and programs, including CEUs, sound and moisture tools, post‑sales kits, website content, conversation builder content, case studies, project photography, contests, and promotions.Provide direction for segment support sales tools that elevate customer performance and position the Patcraft brand by understanding end‑use customer and salesperson needs.Manage marketing support materials, processes, and strategy for regional and national segment‑specific trade shows, ensuring appropriate execution in the market with marketing team and account managers.Manage processes and protocol to ensure accurate dissemination of segment‑specific information to internal and external audiences, including training on relevant topics, campaigns, tools, and updates.Work closely with the Senior Communications Manager to create brand‑relevant content that supports internal teams in positioning Patcraft with end users and segment customers.Work closely with the Digital team to employ marketing strategies across web, email, social media, paid media, CRM, and marketing automation platforms; monitor activation, report key findings, and pivot strategy when applicable.Create compelling features and content for the segment pages on the website, including an annual calendar of content updates, working with segment directors and the Senior Communications Manager.Participate in sales and marketing meetings, as needed.Required Competencies Build Customer SatisfactionAdapt & ChangeExecute Action PlanCollaborateBuild Trusting RelationshipsPosition Requirements 3‑5 years of marketing experience4‑year communication, marketing, or journalism degree or relevant experienceClear and concise written and verbal communication skillsExcellent problem solver with attention to detail and ability to execute with minimal direction.Must be adaptable to a dynamic work environment and able to implement alternate solutions.Must be flexible, able to shift priorities, and work non‑standard hours.Must be self‑motivated, work independently, and possess good organizational skills.Ability to work effectively with a team.Cross‑departmental communication and collaboration required.Monitor and disseminate internally and externally segmented materials.Preferred Skills Familiarity with WorkFront or other project management softwareExperience scheduling and executing group activities and eventsMarketing and/or product development experience in the flooring industry desired but not required.Understanding of digital marketing tools and analytics is desired, but not required.Work Shift 8‑hour non‑rotating shift. Hours fall to in‑punch day. Observed calendar. Shift starts AM.EEO Statement Shaw Industries is an equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.#J-18808-Ljbffr
