Job Title: Analyst, Audience InsightsReports to: VP of Audience InsightsLocation: Atlanta - HybridFLSA Status: ExemptSummaryReporting to the VP of Audience Insights, this role partners closely with Audience Insights, Data Engineering, Consumer Technology, and stakeholders across Streaming, Content, Marketing, Operations, and Finance. The Analyst will translate business needs into structured reporting and insights, while ensuring data accuracy, consistency, and timeliness as well as proactively addressing the evolving priorities of stakeholders and aligning with company goals. Success in this role requires strong data analysis and storytelling skills - connecting performance metrics to narrative insights that help stakeholders understand "what's happening and why" - along with exceptional attention to detail and disciplined project management.About the CandidateAre you enthusiastic about the evolving world of television and streaming? Do you enjoy uncovering insights from data to drive strategic decisions? In this position, you will be a key player in understanding how our subscribers engage with our content and the value it brings to our business. You will be a master storyteller, using data visualizations to paint a clear picture of content performance and platform health to provide actionable insights. Your attention to detail and data accuracy is second only to your organization and project management skills.ResponsibilitiesTranslate complex data into clear, actionable insights to inform various departments and business strategies that influence decisions by highlighting key takeaways, trends, and implications for content and platform performance with strong attention to detail and accuracyPresent insights through concise, compelling storytelling for both technical and non-technical audiencesDesign, build, and manage cross-platform reports and dashboards that track streaming performance and audience engagement, ensuring all outputs are accurateDefine, track, and interpret KPIs such as viewership, engagement, retention, and conversionDeliver recurring and ad hoc analyses on content performance, audience behavior, acquisition, and churnPartner with Data Engineering to ensure reliable access to data pipelines, models, and source dataPartner with cross-functional stakeholders (Content, Marketing, Product, Distribution, Finance) to translate business needs into analytical solutionsMaintain organized datasets, documentation, and reporting structures to support reliable analysisEnsure data accuracy, consistency, and governance through rigorous validation and QASupport metadata management and alignment of business definitions across reportingDocument business requirements, workflows, and reporting logic with clarity and precisionManage priorities, timelines, and deliverables to produce high-quality work on timeEvaluate emerging AI and BI capabilities and identify opportunities to improve automation and efficiencyWorks well independently and collaboratively as a team; experience working with cross-functional teamsSeeks feedback to improve performance and strives continuously build; Especially around the key elements of the service including distributors, platforms, and content.SkillsData analysis, storytelling, and visualizationProblem‑solving and critical thinkingData accuracy and quality assuranceProject management and organizationCollaboration and stakeholder partnershipProactive issue identification and resolutionCompetenciesOral & Written Communications: Exceptional, written, and oral communication skills. Communicates well one on one, in small groups and larger presentations, including external public speaking. Writes clear, precise, well‑organized documents using appropriate vocabulary, grammar, and wordingProblem Solving and Analysis: Identifies significant problems and opportunities. Analyzes problems in depth and achieves effective resolution. Determines root causes for issues and solves for them, striving for continuous improvement.Judgement and Decision Making: Consistent logic, rationality, and objectivity in decision‑making. Neither indecisive nor hip‑shooter. Generates sensible, realistic, practical solutions to problems. Exhibits a high level of integrity, earning trust of coworkers and putting organization and team above self‑interests.Technical SkillsTo perform this job successfully, an individual must be proficient with Microsoft Outlook, Word and Excel. Experience with cloud‑based data platforms (e.g., Snowflake, BigQuery, AWS) and database skills (e.g., Snowflake). Basic knowledge of statistical analysis, data science environments (e.g., Python) or other analytical tools. Familiarity with third‑party data and tools (e.g., Nielsen, Antenna+)Education & ExperienceBachelor's degree in Business Analytics, Consumer Research, Computer Science, Statistics, or related field3‑5 years of experience in business intelligence, data analytics, or a related field, with a record of extracting insights from complex datasetsExperience with data visualization tools (e.g., Looker, Power BI, Tableau); Looker BI platform Experience a strong plusProficiency in PowerPoint, Excel, and SQL and knowledge of data warehouse dialects and query optimizationExperience with cloud‑based database platforms (such as Amazon Redshift, familiarity with Big Query is a plus)Demonstrated strong attention to detail and commitment to data accuracyAbility to work independently, manage multiple projects in a structured, organized manner, meet deadlines, and align projects with business goalsPreferred ExperienceMedia industry experience, especially with streaming services, subscription‑based businesses, OTT, or digital media platformsBasic knowledge of statistical analysisAbility to code in PythonFamiliarity with third‑party data and tools (e.g., Nielsen, Antenna+)Familiarity with marketing technology tools (e.g., HubSpot, Meta, Google Ads)Exposure to data governance, data quality, or metadata management practicesFamiliarity with Vibe CodingCertificationsThis job currently has no certification requirements.Supervisory ResponsibilitiesThis job has no supervisory responsibilities.Equal Opportunity EmployerWe are an Equal Opportunity Employer. We are committed to equal‑employment principles and comply with all applicable federal, state, and local equal employment opportunity laws and regulations. The terms and conditions of the application process and employment relationship are to be non‑discriminatory - without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical condition related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, military status, sexual orientation or any other protected category or class that may be applicable to you in the jurisdiction where you are employed. UP Entertainment. Moreover, in accordance with federal and applicable state and local law, we provide reasonable accommodations for applicants and employees' sincerely held religious beliefs, practices, or observances conflict with work requirements and for applicants and employees with known disabilities provided that such individuals are qualified to perform the essential functions of the job, with or without accommodation, and provided that any accommodations would not impose an undue hardship on the company or introduce a direct threat to the health and safety of the worksite employee with a disability or others. Any applicant or employee who requires a reasonable accommodation during the application process or to perform the essential functions of the job should contact a company manager, a company officer or Insperity to request such an accommodation.#J-18808-Ljbffr
