About UsCorDx is a leading healthcare diagnostic manufacturer, dedicated to delivering high‑quality diagnostic solutions to consumers and healthcare professionals. Our commitment to innovation and excellence drives us to continuously improve our products and services.About The RoleCorDx, a leader in the biotechnology industry, is seeking an experienced and strategic Marketing Director to join our growing team. As a Marketing Director at CorDx, you will be responsible for developing and implementing innovative marketing strategies to drive brand awareness, increase market share, and generate revenue. You will lead a team of marketing professionals and collaborate cross‑functionally with other departments to ensure the effective execution of marketing initiatives. You will play a pivotal role in enhancing our brand visibility, engaging with our target audience, and driving growth through innovative marketing campaigns. This position requires a blend of strategic thinking, creative problem‑solving, and leadership to navigate the rapidly evolving IVD market.ResponsibilitiesStrategic Marketing LeadershipDevelop and implement a comprehensive marketing strategy aligned with our business goalsAnalyze market trends, customer needs, and competitive landscape to position CorDx Inc. as a leader in the IVD industryBrand ManagementEnhance and maintain the CorDx Inc. brand, ensuring consistency across all marketing materials and communicationsDevelop brand‑building strategies that elevate our market presence and customer engagementCampaign Development and ExecutionDesign, execute, and oversee marketing campaigns across various channels, including digital, print, and eventsUtilize data analytics to measure campaign effectiveness and adjust strategies accordinglyStakeholder EngagementCollaborate with cross‑functional teams, including sales, R&D, and product management, to ensure cohesive marketing strategiesBuild and maintain relationships with key industry partners, stakeholders, and influencersLeadership and Team ManagementLead and inspire the marketing team to achieve exceptional resultsProvide mentorship, set clear goals, and foster a culture of innovation and continuous improvementDigital MarketingRequirementsBachelor's or master's degree in Marketing, Business Administration, or a related fieldMinimum of 5 years of marketing experience, with at least 3 years in a leadership role within the IVD or related healthcare industryProven track record of developing and executing successful marketing strategiesStrong understanding of the IVD market, products, and regulatory environmentExceptional leadership, communication, and collaboration skillsDigital Marketing experienceExperience with Lead generationManagement ROIManagement Marketing vendorsAbility to think strategically and analytically, with a creative approach to problem‑solvingProficiency in marketing analytics tools and platformsBenefitsMedical Insurance PlanRetirement PlanPaid Time OffTraining & DevelopmentEqual‑Opportunity Employer StatementWe are an equal‑opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.#J-18808-Ljbffr
