Own the end-to-end GTM strategy for the Headless 360 platformDefine and lead quarterly by-segment and by-OU GTM playsDevelop a clear Headless 360 platform competitive differentiation and value messagingAlign Headless 360 platform GTM priorities with top global campaignsEquip sellers and partners with the assets needed to win opportunitiesOwn monthly and quarterly measurement of GTM program successBuild and run global enablement programs for the entire sales organizationDevelop and deliver enablement content tailored by segment, industry, and buyer personaPartner closely with Sales leadership and establish a clear operating cadenceChampion a solution-selling motion across the Headless 360 platform GTMDevelop deal-winning narratives, discovery question guides, and ROI frameworksLead by example as a marketing maker—leveraging AI tooling to increase content outputPartner with executives on strategic leadership communicationsLead, coach, and develop a high-performing GTM PMM teamFoster a culture of clarity, speed, accountability, and inclusionServe as the connective tissue across Salesforce's GTM marketing organizationRequirements 10+ years in Product Marketing, GTM Strategy, or Sales Enablement leadership rolesDemonstrated expertise in solution-selling methodologiesExperience with developer platforms, headless/composable architecture, or API-first products strongly preferredStrong background in security, trust, governance, and complianceProven track record building global enablement programs at scaleExperience leveraging AI tools and automationExceptional communication, storytelling, and executive presentation skillsBachelor's degree required; MBA or equivalent experience a plusATS Optimization Keywords Hard Skills Product MarketingGTM StrategySales EnablementCompetitive DifferentiationROI Framework DevelopmentHeadless ArchitectureAPI-First ProductsSecurity ComplianceGovernanceTrustSoft Skills Exceptional CommunicationStorytellingCoachingTeam DevelopmentCultural InclusionCertifications & Qualifications Bachelor's DegreeMBA or Equivalent Experience#J-18808-Ljbffr