OverviewThe Sales Lead Qualifier exists to protect and accelerate the productivity of SoftWave's sales organization by serving as the first human point of contact for inbound and outbound provider interest. This role qualifies medical providers, gathers critical practice and financial information, and ensures that only high-quality, sales-ready opportunities are handed off to Product Specialists. By acting as the bridge between marketing demand and sales execution, the Sales Lead Qualifier improves conversion rates, pipeline quality, and the overall provider experience.ResponsibilitiesLead Outreach and Engagement (35–40%)Initiate rapid contact with inbound digital leads and targeted outbound prospects via phone, text, and emailServe as the first professional touchpoint representing SoftWave TRTMaintain urgency and responsiveness to maximize speed-to-lead and conversionStrategic Lead Qualification and Rating (25–30%)Verify provider credentials and clinical alignment (MD, DC, PT, DPM, etc.)Identify ownership and decision-making authorityGather and analyze practice metrics such as patient volume, service mix, and revenue model (cash vs. insurance)Assess financial readiness and ROI potential for capital equipment investmentAssign lead priority ratings to guide Product Specialist focusAppointment Setting and Sales Handoff (15–20%)Schedule discovery calls, demos, or consultations between qualified providers and Product SpecialistsPrepare concise, high-quality CRM notes to ensure a seamless handoffCoordinate calendars and confirm appointments to reduce no-showsCRM Management and Pipeline Hygiene (10–15%)Maintain accurate and detailed records of all outreach, conversations, and qualification data in the CRMEnsure leads are properly staged, tagged, and updatedFollow up with unresponsive or stalled leads to maximize marketing ROICross-Functional Feedback and Support (5–10%)Provide feedback to marketing on lead quality, trends, and objections heard in the fieldSupport sales, marketing, or leadership initiatives, events, and special projects as neededQualificationsRequired:Minimum education: Bachelor's degree in Business, Marketing, Healthcare Administration, or a related field (or equivalent professional experience)Minimum experience: 1–3 years of experience in appointment setting, lead qualification, or inside sales—ideally within the medical device, chiropractic, or physical therapy industriesStrong verbal and written communication skills with a professional phone presenceHigh-volume call stamina and comfort spending the majority of the day on the phoneAbility to quickly qualify, prioritize, and route leads based on defined criteriaExperience using CRM systems to manage pipelines, document notes, and track activityStrong organizational skills with attention to detail and follow-throughUnderstanding of sales funnels, marketing-generated leads, and conversion metricsAbility to work cross-functionally with sales, marketing, and operations teamsPreferred:Experience in healthcare, medical device, B2B, or regenerative medicine environmentsProficiency in GoHighLevel (GHL) or similar CRM platformsFamiliarity with cash-pay medical services, MSK, chiropractic, or physical therapy marketsProven ability to engage owners and senior clinical decision-makersThe responsibilities outlined in this job description are intended to describe the general nature and level of work performed by individuals assigned to this role. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required. Management reserves the right to amend and change responsibilities to meet organizational needs as necessary.SoftWave TRT is an equal opportunity employer. We make employment decisions solely based on business needs, job requirements, and individual qualifications without regard to race, gender, religion, ethnicity, age, or any other status protected by the law.Powered by JazzHRBGqJEANy0P#J-18808-Ljbffr
