ResponsibilitiesDesign and execute account‑specific ABM campaigns (1:1) that drive measurable business impactBuild and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programsAnalyze customer data, buying signals, and market trends to inform campaign strategy and optimizationCreate and implement multi‑channel programs (events, digital, direct) that deliver personalized customer experiencesPartner with Growth marketing teams to ensure ABM programs complement broader field marketing effortsDrive operational excellence through standardized processes, documentation, and best practicesTrack and report on program performance, using data to optimize and scale successful approachesManage program budgets effectively, demonstrating frugality while maximizing impactRequirements7+ years of professional, non‑internship marketing experienceExperience with Excel or Google Sheets (data manipulation, charts, and pivot tables)Experience building, executing, and scaling cross‑functional marketing programsExperience in a business‑to‑business (B2B) environment, high‑tech products/servicesExperience working with marketing tools including CRM, and marketing automation platforms#J-18808-Ljbffr
