OverviewCompany OverviewBuilt on a solid, family foundation, we've been building homes across the United States for more than 25 years, but our history started way before that in the 1600s with an English builder named George Beazer. Nine generations later, the Beazer family and name continues to stand for quality homebuilding, craftsmanship, and innovation. Our focus is on individual communities. We strategically build each community to be near places that our customers care about, so that a home is more than a house.Job SummaryThe Director of Digital Marketing & Customer Experience is accountable for Beazer's end-to-end digital customer experience and the intelligence that powers it. This role owns how customers experience Beazer across b.com, email, and SMS, and how analytics and AI are used to improve relevance, clarity, and performance over time. This leader sets the vision, standards, and strategy for Beazer's digital ecosystem—ensuring experiences are intuitive, differentiated, and measurable—while leading a team responsible for digital execution, lifecycle messaging, and analytics. The Director translates data and emerging capabilities into practical decisions that improve customer confidence and business outcomes.Primary Duties & ResponsibilitiesDigital ExperienceServe as the executive owner of b.com as Beazer's digital front door, defining experience vision, standards, and performance expectationsLead digital roadmap, prioritization, and optimization strategy in partnership with IT and Brand to ensure experiences clearly communicate value and guide customers to actionEmail & SMS (Lifecycle Experience)Own email and SMS as lifecycle experience channels, defining standards for cadence, personalization, tone, and fatigue managementEnsure lifecycle messaging reinforces and integrates with digital and in-person experiences rather than fragmenting the customer journeyMaintain accountability for experience quality and performance contribution across lifecycle channelsConversion & Funnel PerformanceOwn digital conversion performance across key customer funnel stages (visit to lead to appointment to sale) in partnership with Sales and BrandDefine conversion benchmarks, prioritization, and improvement roadmapEnsures alignment between traffic-driving efforts (Brand/Paid Media) and on-site conversion experienceDrive continuous improvement in lead quality, friction reduction, and customer progressionAnalytics & Customer InsightsEstablish enterprise measurement frameworks across b.com, email, and SMS to evaluate customer journey performance and business impactLead journey analysis, performance diagnostics, and insight generation to inform marketing, customer experience, and sales decisionsAdvance the organization from reporting to decision intelligence by translating analytics into actionable recommendationsAI Strategy & EnablementOwn the responsible application of AI across digital experience, messaging, and analyticsIdentify and prioritize high‑value AI use cases including personalization, segmentation logic, optimization, and insight generationEstablish AI governance, guardrails, and prioritization in partnership with IT and data teamsSalesforce Marketing Cloud Platform PartnershipServe as the senior business owner of Beazer's strategic partnership with Salesforce Marketing CloudEnsure Salesforce supports lifecycle strategy, data integration, analytics, and AI enablementPartner with Marketing Automation on roadmap direction and platform evolutionMartech & Data StrategyOwn marketing technology strategy, integration priorities, and data model direction in partnership with ITEnsure tools, platforms, and data flows support scalable personalization, measurement, and optimizationDrive vendor prioritization and capability roadmap aligned to business impactExperimentation & OptimizationOwn digital experimentation strategy and governance across web and lifecycle channelsEstablish testing roadmap, prioritization framework, and velocity expectationsEnsure structured A/B and multivariate testing informs experience, messaging, and conversion improvementsEmbed a test-and-learn culture across the digital team.Team LeadershipLead and develop a team across digital experience, email/SMS, and analytics, including:Web & AI Marketing Manager: b.com execution, optimization, and experimentationEmail & SMS Marketing Manager: lifecycle messaging execution and operationsMarketing Analytics Manager: measurement, insights, and journey analysisEstablish operating standards, drive cross-functional collaboration, and build capability across the digital organizationPerforms other duties as assignedEducation & ExperienceBachelor's degree in Marketing, Business, Analytics, or related field required; MBA or advanced degree preferred8–10 years of progressive experience in digital marketing, digital experience, or customer experience, with at least 3 years in a leadership roleProven experience owning and optimizing customer-facing digital platforms (e.g., websites) and lifecycle communication channels (email/SMS)Strong background in marketing analytics, customer journey analysis, and performance measurement, with demonstrated ability to influence business decisionsExperience working with marketing technology ecosystems, including marketing automation platforms; Salesforce Marketing Cloud experience strongly preferredExperience identifying and applying AI use cases within marketing or digital experience environments, with understanding of governance and responsible implementationDemonstrated success leading cross-functional initiatives and developing teams across digital, lifecycle, and analytics disciplinesSkills & AbilitiesStrong digital experience leadership with the ability to define vision, standards, and strategy across web and lifecycle channelsDeep understanding of customer experience design across b.com, email, and SMS, with focus on clarity, relevance, and conversionAdvanced analytics capability with experience building measurement frameworks and translating data into decisionsAbility to move organizations from reporting to insight-driven decision-making through clear, actionable recommendationsWorking knowledge of AI applications in personalization, segmentation, optimization, and insight generation, with sound judgment on responsible useExperience leading marketing technology ecosystems and partnering with IT and data teams to evolve platforms and integrationsStrong understanding of marketing automation, CRM, and digital analytics toolsExcellent executive communication and influencing skills across marketing, sales, brand, and technology teamsProven ability to lead and develop high-performing, cross-functional teamsStrong prioritization and decision-making skills balancing innovation, customer needs, and measurable outcomesPhysical RequirementsThe work environment for this role is primarily office-based, with most tasks completed on a computer. However, the position involves regular travel to divisions and communities, which may include air travel, site visits, industry events, off‑site meetings, and field operations oversight. Travel is a core component of the role, and the individual should be comfortable working across multiple markets and transitioning between on‑site and remote work. This role offers a balance between a stable office environment and the dynamic nature of field marketing leadership.#J-18808-Ljbffr
