OverviewJob Title: Digital & ABM Marketing ManagerLocation: Alpharetta, GAAptean is changing. Our ERP solutions are transforming a huge range of global businesses, from food producers to manufacturers. In a world of generic enterprise software, we provide targeted solutions that bring together the very best technology and drive greater results. With over 3000 employees, 50 different products and a global client base, there's no better time to advance your career at Aptean.Are you ready for what's next, now? We are! If being part of a dynamic, high growth organization excites you and you are a Digital & ABM Marketing Manager eager to learn and grow, this opportunity is for you. Our fast-paced, global Marketing team is looking for someone who can take ownership of our ABM and digital demand generation engine and drive measurable pipeline impact.About the roleABM Platform Ownership: Lead the strategy, execution, and ongoing optimization of 6sense to drive account engagement and pipeline growthCampaign Execution: Orchestrate integrated ABM programs across digital advertising, email, direct mail, events, and sales outreachData & Analytics: Leverage 6sense insights and other analytics tools to measure engagement, pipeline influence, and campaign ROISales Alignment: Partner with Sales to prioritize in-market accounts and align outreach with buying signalsTechnology & Integration: Ensure seamless integration between 6sense, CRM, and MAP systems with accurate data flowContinuous Optimization: Test new tactics, messaging, and platform capabilities to improve performance and efficiencyOwn and manage the end-to-end ABM go-to-market strategy across key target accountsServe as the primary owner and expert of the 6sense platform, driving adoption, best practices, and internal enablementBuild and optimize audience segmentation using intent data, firmographics, and buying stage signalsExecute multi-channel ABM campaigns across platforms like 6sense, LinkedIn, Google, email, and eventsPartner closely with Field Marketing and Sales to prioritize target accounts and align outreach strategiesDesign and deploy account-specific messaging and content strategies to increase engagement and conversionOrchestrate full-funnel ABM programs spanning digital and non-digital channelsCollaborate cross-functionally with Marketing Ops to ensure proper tracking, attribution, and data integrityProvide actionable insights to Sales including account scoring, intent signals, and engagement trendsManage campaign performance, budgets, and ROI with a strong focus on pipeline impact and efficiencyContinuously test, analyze, and optimize campaigns using 6sense analytics and other BI toolsStay current on ABM trends, intent data strategies, and platform enhancements to improve performanceAbout youProven experience in Account-Based Marketing (ABM) and digital demand generationHands‑on experience with 6sense or similar ABM platforms (e.g., Demandbase, Terminus)Strong understanding of CRM and MAP platforms, including SalesforceExperience building and executing multi‑channel marketing campaignsAbility to analyze full‑funnel performance metrics and optimize based on data insightsStrong collaboration skills with Sales, Field Marketing, and Marketing Operations teamsFamiliarity with intent data, account segmentation, and ABM strategy developmentDetail‑oriented with strong project management and execution capabilitiesAptean pledges to promote a company culture where diversity, equity and inclusion are central. We are committed to applying this principle as we interact with our customers, build our teams, cultivate our leaders and shape a company in which any employee can succeed, regardless of race, color, sex, national origin, sexuality and gender identity, religion, disability, age, status as a protected veteran or any other group status protected by law. Celebrating our diverse experiences, opinions and beliefs allows us to embrace what makes us unique and to use this as an asset in bringing innovative solutions to our customer base.#J-18808-Ljbffr
