Director, Agency Strategy & Operations (MGO)This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.Role OverviewThe Director, Agency Strategy & Operations is a leadership role within the Marketing & Growth Organization (MGO), accountable for shaping and optimizing the agency ecosystem that supports enterprise marketing execution. This leader will define the strategy, governance, and operational model for agency engagement across the organization, ensuring external partnerships are structured to deliver high-quality work, measurable business impact, operational efficiency, and scalability.This role serves as a critical connector between internal marketing, business, and operational stakeholders and external agency partners. The ideal candidate brings deep expertise in building high‑performing agency models that enable speed, consistency, innovation, and growth in addition to a strong blend of strategic thinking, operational rigor, financial discipline, and cross‑functional leadership.The Director will play a central role in advancing modern marketing operations, improving the effectiveness of agency investments, and establishing clear accountability for performance, delivery, and return on investment.Key ResponsibilitiesAgency Strategy & GovernanceDefine and lead the enterprise agency strategy across the Marketing & Growth Organization, including agency portfolio design, partner selection, capability mapping, and scope optimizationEstablish and evolve governance frameworks that create clarity in roles, responsibilities, decision rights, and ways of working across internal teams and agency partnersDevelop agency operating models that improve consistency, quality, compliance, and business alignment across marketing activitiesLead evaluation and selection processes for agency partners, including RFPs, capability assessments, onboarding, and transition planningEnsure contracts, service models, and performance expectations are clearly defined and aligned to organizational prioritiesOperational ExcellenceLead end‑to‑end agency‑enabled marketing operations to improve workflow efficiency, speed‑to‑market, quality, and scalabilityDesign and implement standardized processes for briefing, intake, prioritization, approvals, creative development, campaign execution, and deliveryIdentify bottlenecks and operational inefficiencies across the marketing delivery lifecycle and drive solutions that simplify and streamline executionPartner with internal teams to ensure agencies are integrated effectively into planning and execution rhythmsChampion best practices, playbooks, and operating standards that elevate executional excellence across the organizationPerformance & ROI ManagementEstablish agency performance management frameworks, including KPIs, scorecards, SLAs, and business outcome measuresMonitor and assess agency effectiveness across quality, responsiveness, strategic contribution, efficiency, and commercial valuePartner with analytics and insights teams to connect agency outputs to campaign performance and business impactTranslate data, performance trends, and stakeholder feedback into actionable optimization plansDrive a culture of accountability and continuous performance improvement across agency relationshipsCross‑Functional LeadershipCollaborate closely with Marketing, Digital, Product, Brand, Finance, Legal, Sourcing, and Procurement to align agency strategies with enterprise priorities and business goalsServe as a senior point of contact between internal stakeholders and external agency partners, fostering productive, transparent, and high‑performing relationshipsInfluence senior leaders through clear communication, strong business cases, and thoughtful recommendationsBuild alignment across diverse stakeholders with differing priorities, ensuring decisions support both near‑term delivery and long‑term strategic outcomesAgency OperationsOversee agency planning across scopes, retainers, project work, and resource allocations to ensure efficient and effective use of budgetLead financial planning and budget management for agency‑related spend, with a focus on cost transparency, value realization, and resource optimizationPartner with Procurement and Finance on contract negotiations, commercial structures, rate management, and ongoing vendor governanceIdentify opportunities to improve value from agency partnerships while maintaining quality, agility, and strategic supportManage ongoing agency relationships to ensure delivery against contractual commitments and business expectationsTransformation & Continuous ImprovementIdentify and drive opportunities to modernize the agency operating model, including new capabilities, technologies, workflows, and ways of workingLead transformation initiatives that improve marketing agility, reduce complexity, and enhance the scalability of executionAssess evolving business needs and market trends to ensure the agency ecosystem remains fit for purposeIntroduce innovative approaches that improve collaboration, production efficiency, measurement, and overall marketing effectivenessFoster a mindset of continuous improvement across teams, partners, and processesQualifications3-5 years of experience, usually requiring significant experience in marketing strategy, agency management, marketing operations, or related functionsDeep experience leading and managing external agency ecosystems, including creative, media, digital, production, and specialized marketing partnersStrong knowledge of marketing operating models, agency governance structures, and scalable delivery processesDemonstrated business and financial acumen, with experience managing budgets, contracts, scopes of work, and vendor performanceProven success leading complex, cross‑functional initiatives and influencing senior stakeholders across matrixed organizationsExperience using data, reporting, and performance insights to drive decision‑making, optimization, and measurable business outcomesStrong executive presence with the ability to communicate clearly and effectively across all levels of the organizationExperience leading change and operational transformation in dynamic, fast‑paced environments preferredKey SkillsAgency ecosystem strategy and governanceMarketing operations and process optimizationVendor negotiation and financial managementPerformance measurement and ROI managementData‑driven decision‑makingExecutive communication and stakeholder managementCross‑functional leadership and influenceOperational transformation and continuous improvementOur Director, Agency Strategy & Operations earns between $171,000 - $256,400 USD annually, depending on geography, experience, expertise, and education/training.Joining our team comes with amazing perks and benefits:Medical/Dental/Vision coverage401(k) planTuition reimbursement programPaid Time Off and Holidays (at least 23 days of vacation each year and 9 company‑designated holidays)Paid Parental LeavePaid Caregiver LeaveAdditional sick leave beyond what state and local law require may be available but is unprotectedAdoption ReimbursementDisability Benefits (short term and long term)Life and Accidental Death InsuranceSupplemental benefit programs: critical illness/accident hospital indemnity/group legalEmployee Assistance Programs (EAP)Extensive employee wellness programsEmployee discounts up to 50% off on eligible AT&T mobility plans and accessoriesAT&T internet (and fiber where available) and AT&T phoneIf you're ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!AT&T is an equal‑employment‑opportunity employer and encourages applicants of all backgrounds. EEO statement: AT&T provides equal employment opportunity to all persons regardless of any protected characteristic. Reasonable accommodations will be provided for qualified individuals with disabilities. AT&T is a fair‑chance employer and does not initiate a background check until an offer is made.#J-18808-Ljbffr
