Circle of Greatness is seeking a highly strategic and performance-driven Copy Director to lead all copy across our email, SMS, funnel, and website marketing ecosystem. This role is responsible for owning messaging across the entire customer journey — from first touchpoint to conversion. You will manage and mentor junior copywriters, collaborate directly with partners, and ensure every piece of communication aligns with both brand voice and revenue goals. The ideal candidate is both creative and analytical — someone who understands how to craft compelling messaging and optimize it across funnels, campaigns, and web experiences.Key ResponsibilitiesOwn and oversee all copy across email, SMS, funnels, and website pagesDefine messaging frameworks, campaign angles, and conversion strategiesGuide and develop junior copywriters on tone, structure, and executionSet clear standards for what “high-performing” copy looks likeReview, edit, and approve all outgoing copy across campaigns and web assetsEnsure consistency in brand voice across all platforms and partnersMaintain a high bar for clarity, persuasion, and conversion effectivenessAnalyze performance across campaigns and funnels (open rates, CTR, conversions, revenue)Identify winning messaging patterns and scale themContinuously test, iterate, and optimize copy across email, SMS, and web pagesUse data to inform creative and strategic decisionsAct as the primary copy lead for 4–5 key partnersCollaborate on campaign, funnel, and offer strategyEnsure all deliverables align with partner goals and expectationsWork closely with junior copywriters to produce high-quality campaigns and funnel assetsOversee copy for landing pages, sales pages, and key website touchpointsSupport launches for promotions, events, and marketing initiativesEnsure all copy is delivered accurately and on timeRequirementsProven experience in copywriting and managing copy teams, preferably in digital marketingStrong expertise in email, SMS, funnel, and website copywritingTrack record of writing or directing copy that drives measurable results (revenue, conversions)Experience mentoring or managing junior team membersAbility to balance creative direction with data-driven decision-makingStrong communication and stakeholder management skillsHigh attention to detail and commitment to qualityNice to HaveExperience working in fast-paced, high-growth or entrepreneurial environmentsExperience managing multiple brands or partners simultaneouslyFamiliarity with tools like GoHighLevel, Klaviyo, Postscript, Attentive, or similar platformsUnderstanding of direct response marketing and funnel strategyWhat Success Looks LikeCampaigns and funnels consistently improve in open rates, CTR, conversions, and revenueWebsite and funnel copy clearly communicate value and drive actionMessaging is consistent, compelling, and aligned across all channelsJunior copywriters are producing higher-quality, conversion-focused workCopy becomes a core driver of revenue growth for Circle of Greatness#J-18808-Ljbffr
