CallRail is looking for a Demand Generation Marketing Manager for our Agency vertical. You will be responsible for crafting and executing multi-channel campaigns to engage buyers at every stage of their journey, and tracking and reporting on the success of these campaigns. You will generate inbound free trials that turn into customers, while ensuring we leverage best and scalable practices to achieve great results. You will work closely with sales, content, product marketing, web marketing, marketing operations, and your peers on the demand generation team to produce high impact campaigns that acquire, engage, nurture, and convert leads.A successful candidate should have proven experience in building and executing measurable and successful demand generation programs and campaigns in a B2B SaaS environment, and is comfortable with high-volume, high-velocity sales processes. We are looking for a self-starter who can both design a strategic demand generation plan and then execute with precision. The ideal candidate is an ever-curious marketer who embraces the art and science of demand generation and is driven by results.What You'll Do Design and execute full-funnel multi-channel marketing programs to generate quality free trials that results in new customers in our Agnecy verticalManage and report on the marketing and sales funnel for all programs, including volume at every stage, conversion rates between stages, and velocity from inquiry to soldBuild and manage a calendar for demand generation programsEnsure marketing tactics are used in an integrated manner -- channels include email, webinars, live and virtual events, social media, review sites, influencers, digital marketing, gift marketing, chatConsistently identify and test new channels specific to your target audienceObtain a deep understanding of target markets and buyers in order to engage the right people in the best possible way to achieve resultsPartner with Content Marketing, SEO, PR and social teams to ensure strategic and topical alignment across content creation, offers, and demand plansRepresent demand generation plans to a wide range of stakeholders, including sales teams and executivesActively solicit inputs from key stakeholders regarding demand generation campaign plan requirements and performanceAlign with overall company branding and awareness strategiesWhat You'll Need Bachelor's Degree requiredProven B2B SaaS Experience: Demonstrated success in building and executing measurable, high-impact demand generation programs, ideally within a high-volume, self-serve, or Product-Led Growth (PLG) modelExperience creating marketing programs to drive demand within marketing agenciesDemonstrated results in improving volume, conversion, and velocity through the marketing and sales funnelDeep understanding and experience with lead generation, nurture tactics, buyer personas and lead scoring, and other key B2B marketing principlesExperience with marketing automation tools (Marketo preferred), customer relationship management tools (Salesforce preferred), and data visualization tools (Looker Studio preferred)Experience with managing third-party relationships with publications or agenciesExcellent writing skills; ability to write and edit marketing copyStrategy, project management, budget management, and financial skillsStrong interpersonal skills; ability to influence others with and without formal authority, and build partnerships within the organizationObsessed with metrics - monitor results of campaigns, reporting, and optimizing for new and better campaignsIf you do not meet all the requirements listed, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that aligns with your skills and experience.Healthcare (one option covered at 100% for employees), Dental & Vision CoverageCompetitive HSA with company matchingPaid parental leaveFlexible vacation policy401K options with company dollar-for-dollar matchEmployee stock options available from day one$2,000 annual educational allowanceCatered lunch every Tuesday * an in-office perkMARTA transportation or office parking expenses coveredEmployee charitable donation company match, up to $500 annuallyRegular company outings and eventsHybrid work options with $500 office stipend to set up your home officeCallRail understands that valuing diverse creative practices and forms of knowledge are crucial to and enrich the company's core mission. We encourage applications from everyone, including members of all equity-seeking communities, such as (but certainly not limited to) women, radicalized and Indigenous persons, persons with disabilities, and persons of all sexual orientations and gender identities and expressions. In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).Continuous adoption of AI technologies is essential to this role. You will be expected to leverage AI platforms to streamline operations, solve complex problems, and stay ahead of industry benchmarks.*** This position is based out of our Atlanta office. Through December 2026, employees are expected to work in the office on Tuesdays and Thursdays.Beginning in January 2027, CallRail will transition to a 3 day hybrid work model. Employees will work in the office on Mondays, Tuesdays, and Thursdays.#J-18808-Ljbffr
