Why Join Cloud Maven?Demand Generation ManagerCompany: Cloud Maven, Inc.Employment Type: Full-TimeDepartment: MarketingExperience: 5+ years preferredWho We AreCloud Maven is a Salesforce-focused software and technology company helping organizations automate complex business processes and get more value from Salesforce.We combine purpose-built industry platforms, reusable software accelerators, integrations, automation, and implementation expertise to help customers solve business problems faster without building everything from scratch.Our solutions span areas such as:Lending and financial servicesCustomer and business verificationAutomated decisioning and underwritingDocument generation, extraction, and eSignatureCustomer communicationsPaymentsAccounting, banking, and third-party integrationsAI and workflow automationOur flagship platform, cmLending , helps lenders manage the complete lending lifecycle—from origination and underwriting through closing, servicing, payments, collections, and portfolio management.We are entering an important stage of growth and are investing in building a stronger, measurable marketing engine to support our next phase.Why Join Cloud Maven?This is not a role where you will simply inherit a list of campaigns and execute them.You will have the opportunity to help build the demand-generation engine for a growing B2B technology company.You will work directly with company leadership, Sales, Product, Partnerships, and our Content & SEO team to determine:Which markets we pursueWhich problems we build campaigns aroundHow we position our products and solutionsHow we reach decision‑makersHow marketing converts interest into qualified opportunities and pipelineOur portfolio lets you market both a flagship industry platform and a growing set of Salesforce‑native solutions across multiple industries.If you enjoy building, experimenting, measuring results, and seeing a direct connection between your work and company growth, this role provides significant ownership.About the RoleWe are looking for a hands‑on Demand Generation Manager to build and execute programs that generate qualified leads, sales opportunities, and measurable pipeline.Your primary responsibility will be simple:Turn Cloud Maven's products, expertise, customer stories, and market positioning into qualified demand and revenue opportunities.This is not a brand‑awareness‑only role.You will be accountable for understanding our target buyers, creating campaigns that reach them, converting engagement into qualified conversations, and continuously improving performance based on results.What You Will OwnDemand Generation StrategyBuild quarterly and annual demand‑generation plans aligned with company growth and revenue targets.Define campaigns around target industries, personas, accounts, products, and business problems.Develop go‑to‑market campaigns for Cloud Maven products, accelerators, industry solutions, partnerships, and customer success stories.Identify the right combination of inbound, outbound, partner, event, and account‑based programs.Campaign Development & ExecutionPlan and execute integrated campaigns across channels including:LinkedInEmail marketing and nurture campaignsWebinars and virtual eventsAccount‑Based MarketingPartner and co‑marketing programsIndustry campaignsProduct campaignsCustomer case studiesLead magnets and educational assetsEvents and post‑event follow‑upWebsite and landing‑page campaignsYou will coordinate the message, target audience, offer, content, CTA, landing page, follow‑up strategy, and measurement for each campaign.Lead & Pipeline GenerationGenerate Marketing Qualified Leads and Sales Qualified Leads.Increase qualified demo and consultation requests.Develop programs that move prospects from awareness through consideration and into sales conversations.Build lead‑nurture programs for prospects who are not immediately sales‑ready.Develop campaigns targeting strategic accounts and industries.Continuously evaluate lead quality with the Sales team.Website ConversionWork with the Content & SEO Manager to convert website traffic into leads.Develop and optimize landing pages.Improve CTAs, forms, campaign messaging, and conversion paths.Conduct ongoing testing to improve visitor‑to‑lead conversion rates.Sales AlignmentWork closely with Sales leadership to understand target accounts, pipeline priorities, and lead quality.Establish clear definitions for MQLs, SQLs, opportunities, and campaign attribution.Gather feedback from Sales and adjust campaigns based on the quality of opportunities generated.Help develop sales enablement materials where needed.Analytics & OptimizationMarketing decisions should be driven by results.You will monitor and report on:LeadsMQLsSQLsDemo requestsOpportunitiesCampaign conversion ratesMarketing‑sourced pipelinePipeline by campaignLanding‑page conversionLead‑to‑opportunity conversionCampaign ROIUse the data to continuously improve targeting, messaging, offers, channels, and campaigns.Key Performance IndicatorsYour targets will be established quarterly and aligned with company revenue and growth objectives.Primary KPIs will include:PipelineMarketing‑sourced pipelineNumber of marketing‑generated opportunitiesPipeline generated from strategic campaigns and target accountsLead GenerationQualified leads generatedMQLsSQLsDemo and consultation requestsConversionVisitor‑to‑lead conversionLead‑to‑MQL conversionMQL‑to‑SQL conversionSQL‑to‑opportunity conversionLanding‑page conversion ratesCampaign PerformanceCampaign‑sourced opportunitiesWebinar and event conversionsEmail engagement and conversionAccount engagementCampaign ROITraffic, impressions, followers, and clicks are useful indicators, but they will not be the primary definition of success.Success in this role is ultimately measured by qualified demand and pipeline contribution.What We Are Looking For5+ years of B2B demand generation, growth marketing, digital marketing, or related experience.Demonstrated experience generating qualified leads and sales pipeline.Experience building campaigns rather than simply executing individual marketing tasks.Strong understanding of B2B buyer journeys and sales funnels.Experience with LinkedIn, email marketing, webinars, landing pages, nurture campaigns, and campaign analytics.Experience working with CRM and marketing automation platforms.Strong analytical and reporting skills.Excellent written and verbal communication.Ability to work independently and take ownership.Comfortable working in a growing company where you will both develop strategy and execute it.Preferred ExperienceExperience in one or more of the following would be valuable:B2B SaaSSalesforce ecosystemFintech or lendingFinancial servicesEnterprise softwareWorkflow automationAIAccount‑Based MarketingTechnology consultingThe Person We WantWe are not looking for someone whose marketing experience is limited to increasing impressions, followers, or website traffic.We want someone who is curious about the customer's business problem and can connect:Problem > Message > Audience > Campaign > Lead > Opportunity > PipelineYou should be able to explain not only what campaigns you have run, but what business results they generated.If you are excited about helping build the marketing engine of a growing technology company and want your work to have a visible impact on company growth, we would love to hear from you.#J-18808-Ljbffr
