Location: GA-AtlantaJob Title: Manager, Audience Development, Social & Video - WSB TVPosition Overview WSB-TV, one of the top newsrooms in the nation, is seeking a Manager of Audience Development for Video & Social Media to lead the newsroom's strategy for growing engagement across social and digital platforms, vertical video, and streaming products.This role partners directly with reporters, anchors, producers, assignment editors, and digital teams to expand audience reach and strengthen connections between social platforms, WSB-TV newscasts, and streaming channels.The ideal candidate understands how to turn breaking news, enterprise reporting, and community storytelling into platform-native video experiences that grow loyalty and drive measurable audience behavior across broadcast, digital, and OTT.Essential Duties and Responsibilities Lead newsroom strategy for Instagram Facebook video, Reels, TikTok, YouTube Shorts, YouTube, and emerging platformsIdentify daily opportunities for reporters and anchors to create vertical-first storytelling extensions and other video elementsWork directly with reporters and anchors to grow their individual audience impactEnsure social content supports broadcast tune-in and streaming growthCollaborate with producers and leadership to expand reach of WSB-TV streaming newscasts and live coverageIdentify opportunities to convert social viewers into streaming viewersSupport promotion of live breaking news across platforms in real timePartner on strategies that extend reporter storytelling into OTT and continuous coverage environmentsProvide guidance on framing stories for social platformsEstablish consistent posting strategies aligned with newsroom prioritiesBuild confidence and participation across experience levelsDevelop approaches that move audiences from social and digital platforms to linear newscasts and live streamsOversees and executes short and long-term strategies to maximize engagement on all media platformsProduce digital content, articles, and support the content center teamUnderstand and contribute to all content center operationsMinimum Qualifications Bachelor's degree or equivalent years of experience2+ years managing newsroom social platforms or audience strategyDemonstrated success growing engagement through vertical videoExperience working in breaking-news environmentsStrong editorial judgmentExperience analyzing platform performance metricsAbility to collaborate across newsroom roles and priorities#J-18808-Ljbffr
