We're seeking an experienced Demand Generation Manager to build and execute scalable B2B demand generation programs for a growing technology organization. This is an exciting opportunity for a data-driven marketer who enjoys owning both strategy and execution and wants to directly impact pipeline growth, conversion, and revenue.What You'll Do As the Demand Generation Manager, you'll own integrated demand generation initiatives across paid, owned, and earned channels. You'll partner closely with Sales to develop campaigns, improve funnel performance, strengthen lead management processes, and generate qualified opportunities.Responsibilities Own demand generation strategy and campaign planning across multiple channelsDevelop and execute integrated campaigns across paid digital, email, content, webinars, nurture programs, and account-based marketing (ABM)Manage and optimize paid campaigns across Google Ads and LinkedIn AdsDevelop lead nurture and lifecycle programs designed to improve engagement and funnel conversionPartner with Sales to establish and refine lead scoring, qualification criteria, and marketing-to-sales handoffsBuild and manage ABM programs targeting strategic accountsManage demand generation budgets and marketing technology platformsOwn campaign reporting, attribution, funnel performance, and channel ROITrack key metrics including qualified pipeline, conversion rates, cost per lead, cost per opportunity, and pipeline velocityContinuously test and optimize campaigns to improve overall demand generation performanceRequired Qualifications 5+ years of B2B demand generation experienceProven experience building and executing programs that generate qualified sales pipelineHands-on experience managing paid digital campaigns, including Google Ads and LinkedIn AdsExperience with marketing automation and CRM platformsStrong HubSpot experience, including nurture programs, lead scoring, and reportingExperience with content syndication and/or account-based marketing programsStrong understanding of B2B funnel metrics, attribution, conversion rates, and marketing ROIAbility to analyze campaign performance and use data to guide investment and optimization decisionsExcellent written and verbal communication skillsExperience partnering closely with Sales and revenue-focused teamsPreferred Experience SaaS, fintech, HR technology, payroll, benefits, or related B2B technology environmentsExperience marketing to HR, payroll, benefits, operations, or similar enterprise buyersExperience supporting demand generation within an early-stage or growth-stage organizationFamiliarity with intent data and sales intelligence platformsExperience marketing to large, multi-location organizationsWe're Looking For A hands-on, analytical B2B marketer who can balance strategy with execution. The ideal candidate is comfortable owning demand generation from campaign development through attribution, partnering closely with Sales, and using data to determine where and how to invest for growth.#J-18808-Ljbffr
