About Equity Estates Equity Estates is an Atlanta-based luxury real estate investment firm founded in 2006. Through private funds with defined exits, investors share ownership and use of a portfolio of premium vacation homes in 65+ destinations worldwide. The firm manages $450M+ in assets across multiple funds, and a new fund is now open for investment.The Role You will bring new prospective investors into the Equity Estates database. You own paid acquisition, the budget behind it, and the tracking that shows which spend produces qualified leads. You work closely with Sales, Lifecycle/CRM, and Rev Ops on what happens after someone submits an inquiry. You are accountable for strategy, budget, and results. You will manage agencies and freelancers rather than doing all of the work yourself, but you must be an expert in allocating spend to maximize qualified lead generation, with a particular focus on paid media.Key Responsibilities Acquisition and budget Run paid acquisition across Google, Meta, and LinkedIn, including retargeting visitors who have not yet inquiredAllocate the channel budget and shift spend based on lead quality, opportunities, and investor acquisition costTracking and testing Define the conversion events the ad platforms optimize to, and check weekly that they flow correctlyWork with Rev Ops to connect the CRM to Google and Meta so qualified leads and opportunities feed back into the platformsBuild and run a testing calendar for audiences, ads, landing pages, and formsLanding pages and partners Write the creative brief and copy for demand generation landing pages, and work with Brand, which owns design and productionManage the agencies and freelancers for social, influencer, and SEO/AEOHandoff and reporting Partner with Lifecycle, CRM, and Sales on the handoff after an inquiryWork with Rev Ops on source tracking and reliable channel reportingRequired About 3-5 years in demand generation, performance marketing, or paid mediaHands-on Google and Meta buying with real budget ownershipCRM experience, including integrating a CRM with ad platforms and setting up offline conversions (any CRM)Experience optimizing to qualified leads and opportunities, not platform-reported leadsStrong reporting skills and the ability to make budget decisions from channel economicsExperience directing agencies or freelancers while staying accountable for resultsPreferred Salesforce experienceMarketing high-ticket, high-consideration, or high-net-worth offers with a longer sales cycleExperience with financial or regulated offeringsAgency backgroundWhy Equity Estates A proven, growing firm: 20 years of history and a new fund currently open, so your work supports an active raiseA differentiated product: a story that is easy to marketAn entrepreneurial culture: independent, hard-working people who like a challengeVisible impact: investor acquisition is central to each fundCompensation and perks: benefits included, bonus eligible, and travel benefits#J-18808-Ljbffr
