DescriptionPosition Overview BLOC Resources is seeking an experienced
Marketing Specialist 2 - Communications & Marketing to support the Southern Company Gas EDGE Organization in Atlanta, Georgia.
This position will develop and execute integrated communications and marketing strategies to enhance employee engagement, raise awareness of initiatives, support organizational change, and promote data-driven decision-making across the enterprise.
The Marketing Specialist will partner with business leaders, project teams, technical professionals, and key stakeholders to translate complex business, technology, data, and transformation initiatives into
clear, compelling, audience-focused communications.
The successful candidate will combine strategic communications expertise with hands-on experience in
content development, marketing campaigns, executive communications, employee engagement, digital communications, event promotion, stakeholder engagement, analytics, and brand management.
This position is particularly well suited for an experienced communications professional who can operate effectively in a complex corporate environment and communicate sophisticated concepts involving
data strategy, technology, artificial intelligence, digital transformation, and organizational change.
About the EDGE Organization The Southern Company Gas EDGE Organization is focused on enhancing enterprise value through the implementation and adoption of
Data-Driven Decision Support.
The organization supports initiatives involving strategic data governance, enterprise data management, high-quality strategic data, decision-support platforms, data and information literacy, and the continued evolution of corporate decision-making.
A major objective is establishing
Strategic Data as a Corporate Asset while creating a clean, reliable data foundation capable of supporting future artificial intelligence applications, enterprise insights, and strategic decision support.
The Marketing Specialist will help communicate these initiatives across the organization and support the cultural adoption necessary for successful data and digital transformation.
RequirementsKey Responsibilities Strategic Communications - Develop and execute comprehensive communication plans supporting business objectives, strategic initiatives, and organizational priorities.
- Serve as a communications resource and advisor to business leaders, project teams, and key stakeholders.
- Develop key messages aligned with corporate objectives, organizational priorities, and established brand standards.
- Maintain consistent messaging across internal and external communication channels.
- Translate complex business, technical, data, and technology concepts into clear and engaging communications for diverse audiences.
- Develop compelling stories and narratives that demonstrate the value and impact of organizational initiatives.
- Support organizational announcements, strategic initiatives, and enterprise transformation programs.
Marketing Strategy & Campaign Management - Develop and execute integrated marketing campaigns designed to increase awareness, engagement, and adoption of organizational programs, products, services, and initiatives.
- Create marketing plans incorporating:
- Audience segmentation
- Targeted messaging
- Communication strategies
- Channel selection
- Campaign tactics
- Performance measures and success metrics
- Coordinate multi-channel campaigns across email, web, social media, events, presentations, and other digital platforms.
- Monitor campaign performance and recommend adjustments to improve effectiveness and audience engagement.
- Conduct market and audience research to identify customer or stakeholder needs, preferences, behaviors, and trends.
- Support the development and management of marketing plans and budgets for products, services, programs, or events.
- Design, coordinate, and produce marketing collateral and promotional materials.
Employee Communications & Engagement - Develop internal communication programs that increase employee awareness, understanding, engagement, and adoption.
- Create internal marketing campaigns promoting strategic programs and organizational priorities.
- Support employee communications associated with digital transformation, data strategy, technology initiatives, and organizational change.
- Develop communications that help employees understand how new initiatives affect their roles and the broader organization.
- Support recognition programs, employee events, leadership initiatives, and organizational engagement activities.
- Measure employee engagement and communication effectiveness through analytics, surveys, feedback, and other performance indicators.
Executive & Leadership Communications - Support executive communications and leadership messaging.
- Develop presentations, talking points, briefing materials, announcements, and other executive-level content.
- Work with leadership to ensure communications are clear, consistent, audience appropriate, and aligned with organizational priorities.
- Translate complex strategic and technical information into concise executive-level communications.
- Support leadership meetings, presentations, workshops, and organizational events.
Content Development & Storytelling - Write, edit, proofread, and produce high-quality professional content for multiple communication channels.
- Develop:
- Internal communications
- Executive messaging
- Email campaigns
- Newsletters
- Web and intranet content
- Presentations
- Marketing collateral
- Event communications
- Social media content
- Organizational announcements
- Leadership communications
- Apply strong storytelling and narrative-development techniques to communicate business value and organizational impact.
- Maintain appropriate editorial standards, content governance, messaging consistency, and brand alignment.
Digital Communications - Develop and manage website and intranet content.
- Create email marketing campaigns and organizational newsletters.
- Develop social media content and support channel management.
- Maintain communication and editorial calendars.
- Coordinate multimedia content, including graphics, video, presentations, and digital materials.
- Support digital marketing and content-management platforms.
- Maintain accurate and current content across communication channels.
Data, Analytics & Performance Reporting - Monitor and evaluate the effectiveness of marketing and communications activities.
- Analyze campaign performance, audience engagement, and communication metrics.
- Develop dashboards, scorecards, reports, and other performance measurements.
- Use data and analytics to recommend improvements to communication strategies and campaigns.
- Support survey design, feedback collection, and employee or stakeholder engagement analysis.
- Apply data-driven decision-making to optimize marketing and communication activities.
- Present communication and campaign results to appropriate stakeholders and leadership.
Event Communications & Promotion - Develop promotional strategies for organizational events, conferences, workshops, leadership meetings, and strategic initiatives.
- Coordinate communications before, during, and following events.
- Develop event messaging, invitations, presentations, promotional materials, and follow-up communications.
- Support stakeholder outreach and engagement activities.
- Coordinate with business leaders and project teams to maximize event awareness and participation.
Change & Transformation Communications - Support communications associated with organizational change, digital transformation, technology adoption, data governance, and strategic initiatives.
- Develop communication strategies that build awareness, understanding, engagement, and adoption.
- Help communicate the business value of data-driven decision-making and strategic data initiatives.
- Support long-term communication and training initiatives related to data and information literacy.
- Partner with stakeholders to identify communication needs throughout major transformation initiatives.
Required Qualifications - Bachelor's degree in Communications, Marketing, Public Relations, Journalism, Business Administration, English, Digital Media, or a related discipline.
- Approximately 5-10 years of relevant experience in marketing, communications, public relations, employee communications, digital communications, or a related field.
- Demonstrated experience developing and executing communication and/or marketing strategies.
- Experience planning and managing integrated marketing or communication campaigns.
- Strong professional writing, editing, proofreading, and content-development abilities.
- Demonstrated ability to communicate effectively with leadership, employees, project teams, and stakeholders.
- Ability to translate complex business or technical subjects into clear and compelling communications.
- Experience working across multiple communication channels and managing multiple priorities simultaneously.
Preferred Qualifications - Master's degree in Communications, Marketing, Public Relations, Business Administration/MBA, or a related discipline.
- Professional certification in communications, marketing, public relations, change management, digital marketing, or project management.
- Experience within a utility, energy, technology, or large corporate environment.
- Experience supporting:
- Corporate communications
- Internal employee communications
- Marketing and brand management
- Executive communications
- Change-management communications
- Digital-transformation communications
- Innovation and technology marketing
- Event communications and promotion
- Experience communicating data, analytics, technology, artificial intelligence, or digital-transformation initiatives.
Required Skills & Knowledge Candidates should demonstrate knowledge of:
- Corporate communications
- Marketing strategy
- Public relations
- Stakeholder engagement
- Communication planning
- Campaign development
- Audience segmentation
- Brand management and positioning
- Messaging strategy
- Storytelling and narrative development
- Internal communications
- Employee engagement
- Digital and content marketing
- Social media strategy
- Change-management communications
- Communications measurement and analytics
- Content governance and editorial standards
- Business operations and organizational strategy
- Cross-functional collaboration
- Project management principles
Technology Proficiency The successful candidate should be comfortable working with:
- Microsoft 365
- Microsoft Outlook
- Microsoft Teams
- Microsoft Word
- Microsoft Excel
- Microsoft PowerPoint
- Microsoft SharePoint
- Power BI or similar analytics/reporting platforms
- Microsoft Forms and survey tools
- Project management and collaboration platforms
- Digital marketing platforms
- Content Management Systems (CMS)
- Website and intranet content-management tools
Behavioral Competencies The ideal candidate will demonstrate:
- Strategic Thinking
- Customer & Stakeholder Focus
- Relationship Building
- Creativity & Innovation
- Collaboration & Teamwork
- Problem Solving
- Adaptability & Change Agility
- Attention to Detail
- Initiative & Self-Direction
- Time Management & Prioritization
- Influence Without Authority
- Strong Business Judgment
- Executive Presence
- Ability to work effectively across organizational levels
Ideal Candidate Profile The strongest candidate will have
5-10 years of progressive communications and marketing experience within a complex corporate environment and will be equally comfortable developing strategy and executing communications.
Particularly strong candidates will have experience supporting internal communications, executive messaging, employee engagement, change management, digital transformation, technology initiatives, marketing campaigns, SharePoint, Power BI, analytics, and event communications.
Because this position supports the Southern Company Gas EDGE Organization, candidates who can take complex topics involving
data governance, analytics, strategic data, technology, AI, and enterprise transformation and turn them into understandable and engaging communications will be especially well aligned.
