Description Job Role: Marketing Consultant
Location: Charlotte, NC / Atlanta, GA / Richmond, VA
Duration: 18 months
Responsibilities: - Supports the development, execution, andoptimization of branch channel marketing programs that drive business priorities, enhance the client experience, and strengthen the Truist brand within the retail branch network.
- Works across a highly matrixed organization to translate business objectives into effective branch marketing solutions while managing projects from planning through implementation.
- This role requires strong program management, exceptional attention to detail, and the ability to successfully manage multiple initiatives simultaneously
Must Haves: - Bachelor's degree in Marketing, Communications, Business Administration, or related field.
- 5+ years of experience in marketing, channel marketing, retail marketing, program management, marketing communications, or related disciplines.
- Prior experience in banking, financial services, consumer retail, or another client-focused retail industry.
- Strong understanding of the U.S. Hispanic consumer market, including cultural insights, consumer behaviors, and factors that influence engagement and marketing effectiveness.
- Fluency in Spanish (written and verbal) with the ability to support the development, review, and execution of Spanish-language marketing initiatives, communications, and customer-facing materials.
- Proven ability to manage complex projects and multiple priorities in a fast-paced environment.
- Strong project management, organizational, and stakeholder management skills.
- Ability to work effectively within a matrixed organization and influence outcomes across diverse stakeholder groups.
- Excellent written, verbal, presentation, and communication skills.
- Strong attention to detail and commitment to quality execution.
- Advanced proficiency in PowerPoint, Excel, and Microsoft Office applications.
Plus/Nice to Haves: - Experience supporting retail branch networks, physical channel marketing, signage, merchandising, or customer experience programs.
- Consumer banking, retail banking, lending, deposits, cards, wealth, or small business marketing experience.
- Experience managing agency partners, print production, signage vendors, or marketing fulfillment partners.
- Experience working within a highly regulated environment requiring Risk, Legal, and Compliance reviews.
- Familiarity with Workfront, Aprimo, or similar workflow and project management tools.
- Experience leveraging customer insights, market research, and performance analytics to improve marketing effectiveness.
- MBA or master's degree in marketing, Business, Communications, or a related field.
