We're building a world of health around every individual - shaping a more connected, convenient and compassionate health experience. At CVS Health®, you'll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger - helping to simplify health care one person, one family and one community at a time.Health100 is a healthcare platform built to reduce complexity and improve outcomes across the healthcare ecosystem. By combining data, intelligent guidance, and integrated services, Health100 helps organizations deliver more coordinated, personalized, and effective healthcare experiences.Position SummaryWe are seeking a B2B Partner Marketing Strategy Lead to lead Health100's partner marketing strategy across key audiences, including pharmaceutical companies, health plans and PBMs, employers, pharmacies, and digital health partners.This role expands beyond execution to include ownership of demand generation strategy, partner value propositions, and marketing's contribution to pipeline and commercial outcomes.This individual will play a critical role in shaping how Health100 is positioned in the market, driving coordinated marketing efforts that support lead generation and pipeline growth, while ensuring Sales teams are equipped to effectively communicate value.What You'll Do:Lead partner and B2B marketing strategy and executionOwn development and execution of partner-focused go-to-market strategies across key audiences, ensuring alignment with commercial prioritiesDrive demand generation and pipeline growthLead planning and execution of campaigns that drive awareness, lead generation, and pipeline development in partnership with Sales and Commercial teamsOwn sales enablement strategy and infrastructureDevelop and evolve the Health100 sales enablement ecosystem, ensuring materials are strategic, consistent, and aligned to partner needsDevelop partner-focused messaging and materialsDefine clear, differentiated value propositions and create supporting materials (decks, sell sheets, FAQs, case studies) tailored to each audienceLead launches and commercial readinessEnsure partner-facing launches are well-coordinated, with aligned messaging, materials, and timelines across teamsIncorporate commercial insights to strengthen strategySystematically gather and apply feedback from Sales and partner interactions to refine messaging and improve effectivenessOwn measurement and performance trackingDefine KPIs and measurement frameworks to quantify marketing's impact on pipeline, partner engagement, and commercial outcomesWhat Success Looks Like:Health100's partner value proposition is clear, consistent, and tailored across audiencesDemand generation efforts drive measurable improvements in pipeline and partner engagementSales teams are equipped with high-quality, effective enablement materialsMarketing impact on commercial outcomes is clearly defined and measurablePartner go-to-market efforts are coordinated, aligned, and continuously improvingThis role may be hybrid, 3 days per week in one of CVS's offices in: Wellesley; MA, Woonsocket, RI; or NYC. Full-time Remote will also be considered.Required Qualifications5+ years of experience in B2B, partner, or product marketing5+ years of experience developing partner-facing messaging, launches and sales enablement materials4+ years proven ability to drive demand generation and support pipeline growth4+ years of experience working cross-functionally with Sales and Product teams3+ years displaying strong analytical and strategic thinking skills3+ years demonstrating the ability to operate effectively in a highly matrixed organization3+ years demonstrating strong organization, communication, storytelling, and stakeholder management skillsPreferred QualificationsExperience in healthcare, technology or regulated industriesEducationBachelor's degree in Business, Marketing or related field or equivalent (HS Diploma plus 5 years experience) requiredPay Range$67,900.00 - $199,144.00The typical pay range for this role is: $67,900.00 - $199,144.00. This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.Great benefits for great peopleWe take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.Additional details about available benefits are provided during the application process and on Benefits Moments.Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.#J-18808-Ljbffr
