Serve as the primary Marketing leader to the business and Executive Leadership team for LOB or Segment and work across Marketing to develop marketing plans and tactics that achieve business goals, enhance client experience, and acquire, grow and retain profitable client relationships. Collaborate with business partners to develop strategies while managing internal and external marketing partners to develop and execute marketing programs and ensure alignment of all strategies to the Truist Purpose and Brand.Essential Duties And ResponsibilitiesDevelop marketing strategies to support business objectives and utilizing all marketing channels including digital.Focus on long‑term business and operational planning and performance, team and talent management. Develop departmental plans, including business, financial, production and/or organizational priorities.Directly impact business results by determining the direction of large scale marketing projects, including budget and resource allocation.Monitor client needs, competitive market place and provide ongoing marketing support that ensures the competitiveness of offered products and services.Develop policies and plans and identify and resolve technical, operational, risk management, business, and organizational challenges.Manage team of marketers directly aligned to a specific business or segment. This position may be an individual contributor with significant subject matter expertise and experience with responsibility for directly impacting business results.Provide leadership to managers and/or professional‑level contributors and/or large‑scale programs.QualificationsRequired Qualifications:Bachelor's degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training.Ten years of related experience or an equivalent combination of education and experience, managing teams.Consumer/Commercial/Corporate/Wealth banking product and/or segment marketing experience.Demonstrated contribution to marketing strategy development to solve complex and/or unique operational problems.Sound and comprehensive understanding of business and organizational strategies and processes.Significant budget management experience.Deep understanding of clients using research and analytics to ensure marketing success.Ability to lead large projects of significant complexity and notable risk exposure.Strong relationship building skills, with the ability to influence others at senior levels to adopt a new perspective.Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry.Team leadership experience.Strong presentation skills and communication skills.Preferred QualificationsMBA or Master's degree in related field.Fifteen years of experience or an equivalent combination of education and work experience.Series 6, 7, 24 license.Other Job Requirements / Working ConditionsSitting: Constantly (More than 50% of the time)Standing: Frequently (25% - 50% of the time)Walking: Frequently (25% - 50% of the time)Bending: Occasionally (Less than 25% of the time)Lifting: Up to 25 lbs.Visual / Audio / Speaking: Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.Manual Dexterity / Keyboarding: Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.Availability: Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.Travel: Up to 25%BenefitsAll regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax‑preferred savings accounts, and a 401(k) plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full‑time or part‑time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist's generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist's defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non‑temporary position for which you apply, based on full‑time or part‑time status, position, and division of work.EEO StatementTruist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace. EEO is the Law E‑Verify IER Right to Work.#J-18808-Ljbffr
