Overview Cox Automotive – Brand Marketing Manager. This role is based in Atlanta with hybrid work (office two days a week). Travel is approximately 25% and compensation includes base salary in the range of $101,500.00 – $169,100.00, with potential additional incentive compensation. The position supports Autotrader and Kelley Blue Book (KBB) brand media strategies and lifecycle reengagement programs.Responsibilities Brand Media & Lifecycle Planning & Execution: work with the Sr. Manager, Brand Media to execute multi-channel brand media strategies; manage brand media budgets, pacing, and performance tracking; monitor campaign performance and optimize media mix for efficiency and effectiveness.Cross-Channel Coordination: ensure brand media strategies build audiences for downstream reengagement; coordinate with creative teams to optimize assets for each media channel.Customer Segmentation & Targeting: develop segmentation strategies for reengagement campaigns based on behavior, inactivity periods, and engagement history; create coordinated reengagement campaigns across email, digital retargeting, paid social, and other channels.Testing & Optimization: design testing strategies to optimize media, reengagement messaging, timing, frequency, and channel mix.Analytics & KPI Tracking: analyze customer behavior patterns to identify disengagement signals and monitor campaign performance against KPIs.Cross-Functional Collaboration: partner with creative, MarTech (marketing automation, personalization, customer journeys), analytics, and performance media teams; align audience strategies and retargeting approaches.What's in It for You? Competitive salary and incentive plans.Exceptional work-life balance, flexible time-off policies, and accommodating schedules.Comprehensive healthcare options for individuals and families.Generous 401(k) with company match.Professional development and continuing education opportunities.Inclusive parental leave policies, fertility coverage, and adoption assistance.Extra perks such as pet insurance and employee discounts.Who You Are Minimum: Bachelor's degree in a related discipline and 6 years of marketing experience in brand media planning and customer lifecycle/reengagement marketing. Alternative combinations allowed: master's degree with 4 years, Ph.D. with 1 year, or 10 years of related experience.CRM experience across email, SMS, and push notifications.Proven experience executing brand media campaigns across traditional and digital channels.Strong background in lifecycle marketing, customer retention, or reengagement campaigns.Experience with marketing automation platforms and multi-channel campaign orchestration.Background working with agencies and cross-functional teams.Brand media planning fundamentals, audience targeting, and optimization.Reengagement & lifecycle expertise: churn signals, win-back strategies.Multi-channel orchestration across email, retargeting, social, push, and SMS.Strong written and verbal communication; project management with the ability to manage multiple campaigns; budget management and financial tracking; agency management; presentation skills for senior stakeholders.Collaborative mindset; travel approximately 25%.Additional Information Preferred: Degree in marketing, advertising, or related field. Automotive, marketplace, or e-commerce experience preferred.Drug Testing: pre-employment drug test may be required; Cox Automotive is a drug-free workplace. Possession or use of illegal drugs during work hours or on company property is prohibited.Benefits overview and equal employment opportunity statement included as part of Cox's offerings and commitments to employees.#J-18808-Ljbffr
