Brand Marketing Manager Location: Atlanta, GA – Hybrid (office two days a week)This position is based in Atlanta and is hybrid, reporting into the office two days a week.Manager, Brand & Lifecycle Marketing drives the execution of brand media strategies and cross‑channel customer re‑engagement programs for Autotrader and KBB. This role bridges brand‑building activities (awareness through traditional and digital brand media) with sophisticated lifecycle re‑engagement efforts across email, digital retargeting, push and SMS, and other touchpoints – ensuring we effectively bring customers back and maximize their lifetime value.What You'll Do Brand Media & Lifecycle Planning & Execution Along with Sr. Manager, Brand Media execute multi‑channel brand media strategiesPartner with brand media agencies on media planning & buyingManage brand media budgets, pacing, and performance trackingMonitor campaign performance and optimize media mix for efficiency and effectivenessEnsure brand media strategies build audiences that can be leveraged for downstream re‑engagementCoordinate with creative team to ensure brand assets are optimized for each media channelDevelop customer segmentation and targeting strategies for reengagement campaigns based on behavior, inactivity periods, and engagement historyCreate coordinated reengagement campaigns across email marketing, digital retargeting, paid social, and other channelsDesign testing strategies to optimize media and reengagement messaging, timing, frequency, and channel mixAnalyze customer behavior patterns to identify early signals of disengagement and create preventative reengagement strategies across all channelsMonitor brand media and reengagement campaign performance against KPIsCross‑Functional Collaboration Partner with creative team on asset development for brand media and reengagement campaignsCollaborate with MarTech team on marketing automation, personalization, and customer journey implementationWork with analytics team to understand customer behavior, churn signals, and reengagement opportunitiesCoordinate with performance media team to align audience strategies and retargeting approachesWhat's in It for You? Competitive salary and top‑notch bonus/incentive plansExceptional work‑life balance, flexible time‑off policies and accommodating work schedulesComprehensive healthcare, with multiple options for individuals and familiesGenerous 401(k) retirement plan with company matchProfessional development and continuing education opportunitiesInclusive parental leave policies, plus comprehensive fertility coverage and adoption assistancePet insurance, employee discounts and moreWho You Are Minimum: Bachelor's degree in a related discipline and 6 years of marketing experience spanning brand media planning and customer lifecycle/reengagement marketing. Alternate combinations may include a master's degree with 4 years of experience, a Ph.D. with 1 year, or 10 years of experience in a related field.CRM experience across email, SMS, pushProven experience executing brand media campaigns across traditional and digital channelsStrong background in lifecycle marketing, customer retention, or reengagement campaignsExperience with marketing automation platforms and multi‑channel campaign orchestrationBackground working with agencies and cross‑functional teamsBrand media planning: strong understanding of media planning fundamentals, optimization, audience targetingReengagement & lifecycle expertise: deep knowledge of customer lifecycle stages, churn signals, reengagement tactics, win‑back strategiesMulti‑channel orchestration: ability to design and execute coordinated campaigns across email, digital retargeting, social, push, and SMSStrong written and verbal communicationProject management: can manage multiple campaigns simultaneously across channelsBudget management and financial trackingAgency managementPresentation skills – can communicate strategies effectively#J-18808-Ljbffr
