Manager, Brand & Lifecycle Marketing drives the execution of brand media strategies and cross‑channel customer reengagement programs for Autotrader and KBB. This role bridges brand‑building activities (awareness through traditional and digital brand media) with sophisticated lifecycle reengagement efforts across email, digital retargeting, push and SMS, and other touchpoints—ensuring we effectively bring customers back and maximize their lifetime value.This position is based in Atlanta and is hybrid, reporting into the office two days a week.What You'll DoBrand Media & Lifecycle Planning & ExecutionAlong with Sr. Manager, Brand Media execute multi‑channel brand media strategiesPartner with brand media agencies on media planning & buyingManage brand media budgets, pacing, and performance trackingMonitor campaign performance and optimize media mix for efficiency and effectivenessEnsure brand media strategies build audiences that can be leveraged for downstream reengagementCoordinate with creative team to ensure brand assets are optimized for each media channelDevelop customer segmentation and targeting strategies for reengagement campaigns based on behavior, inactivity periods, and engagement historyCreate coordinated reengagement campaigns across email marketing, digital retargeting, paid social and other channelsDesign testing strategies to optimize media and reengagement messaging, timing, frequency, and channel mixAnalyze customer behavior patterns to identify early signals of disengagement and create preventative reengagement strategies across all channelsMonitor brand media and reengagement campaign performance against KPIsCross‑Functional CollaborationPartner with creative team on asset development for brand media and reengagement campaignsCollaborate with MarTech team on marketing automation, personalization, and customer journey implementationWork with analytics team to understand customer behavior, churn signals, and reengagement opportunitiesCoordinate with performance media team to align audience strategies and retargeting approachesWhat's in It for You?A competitive salary and top‑notch bonus/incentive plans.Exceptional work‑life balance, flexible time‑off policies and accommodating work schedules.Comprehensive healthcare, with multiple options for individuals and families.Generous 401(k) retirement plans with company match.Professional development and continuing education opportunities.Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.Extra perks like pet insurance, employee discounts and much more.Who You AreMinimumBachelor's degree in related discipline and 6 years of marketing experience spanning brand media planning and customer lifecycle/reengagement marketing. The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year of experience; or 10 years' experience in a related field.CRM experience across email, SMS, PushProven experience executing brand media campaigns across traditional and digital channelsStrong background in lifecycle marketing, customer retention, or reengagement campaignsExperience with marketing automation platforms and multi‑channel campaign orchestrationBackground working with agencies and cross‑functional teamsBrand Media Planning: Strong understanding of media planning fundamentals, optimization, audience targetingReengagement & Lifecycle Expertise: Deep knowledge of customer lifecycle stages, churn signals, reengagement tactics, win‑back strategiesMulti‑Channel Orchestration: Ability to design and execute coordinated campaigns across email, digital retargeting, social, push, and SMSStrong written and verbal communicationProject management—can manage multiple campaigns simultaneously across channelsBudget management and financial trackingAgency managementPresentation skills—can communicate strategies and results to senior stakeholdersCollaborative mindsetTravel: 25%PreferredDegree in marketing, advertising or related field.Automotive, marketplace, or e‑commerce experience preferredJoin the Cox family of businesses and make your mark today!CompensationUSD 101,500.00 – 169,100.00 per year. Compensation includes a base salary in the range of $101,500.00 – $169,100.00, which may vary based on location and candidate qualifications. The position may be eligible for additional compensation, including an incentive program.BenefitsThe Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.Application RequirementsApplicants must currently be authorized to work in the United States for any employer without current or future sponsorship.EEO StatementEOE, including disability/vets#J-18808-Ljbffr
