Candescent is a forward-thinking technology company transforming how financial institutions deliver Intelligent Banking experiences. We unite digital banking, account opening, and branch solutions that power and connect digital banking, account opening, and branch solutions—creating seamless engagement across digital, remote, and in-person channels.Our Experience-Led, Intelligence-Driven approach combines human-centered design with data, automation, and cloud-based innovation. Built on an API-first architecture, our extensible ecosystem enables institutions to adapt quickly, integrate easily, and unlock new opportunities for growth—turning every customer interaction into a moment of clarity, confidence, and connection.Role OverviewWe are seeking a strategic and execution-focused Marketing Manager to lead the development and execution of data-driven, multi-channel marketing programs. This role will drive account-based marketing (ABM) initiatives and integrated campaigns that accelerate pipeline growth, deepen engagement across target accounts, and align closely with Sales in a high-growth FinTech environment.Key ResponsibilitiesABM & Integrated Campaign ManagementPlan and execute ABM and integrated campaigns across one-to-one, one-to-few, and one-to-many motionsBuild and manage multi-channel campaigns aligned to sales priorities, target accounts, and business objectivesDevelop campaign briefs, messaging frameworks, audience segmentation, and channel strategiesPaid Media Strategy & ExecutionOwn campaign activation across paid and owned channels, including LinkedIn, display, search, retargeting, email, website personalization, social media, direct mail, and eventsPartner with internal teams and external agencies to plan, launch, optimize, and report on paid media programsMonitor campaign performance and continually optimize targeting, creative, messaging, and budget allocationCampaign Orchestration & OptimizationManage end-to-end campaign execution, including timelines, deliverables, approvals, and stakeholder communicationsPartner with Marketing Operations and Analytics to establish KPIs, measure pipeline contribution, and report on performance and ROIIdentify opportunities to scale campaign execution through automation, experimentation, and process improvementsAccount & Buyer-Centric MarketingSupport the development and evolution of Ideal Customer Profiles (ICP), segmentation strategies, and buyer journey mappingCollaborate with Sales and Field Marketing to align campaigns with territory plans and account prioritiesCreative Development & Design SupportSupport the creation of campaign assets, including presentations, landing pages, social content, email creative, and digital advertising assets, in partnership with brand and creative teamsApply a strong creative perspective and utilize design tools to accelerate campaign execution and testingCross-Functional PartnershipServe as a trusted marketing partner across Product Marketing, Digital, Content, Field Marketing, Sales, and Customer Marketing teamsManage competing priorities and multiple campaign workstreams while maintaining high execution standardsQualificationsRequired Experience5–7 years of B2B marketing experience in ABM, integrated campaigns, demand generation, or digital marketingProven experience developing and executing integrated campaigns across multiple channels and audiencesHands-on experience managing paid media programs, including campaign planning, targeting, optimization, and performance reportingExperience executing ABM programs across one-to-one, one-to-few, and one-to-many approachesStrong understanding of segmentation, ICP development, and buyer journey frameworksData-driven mindset with experience measuring campaign performance, pipeline impact, and ROIExperience with marketing automation platforms, CRM systems, ABM tools, and campaign analytics toolsStrong project management and stakeholder management skills with the ability to manage multiple initiatives simultaneouslyPreferred QualificationsExperience using creative and design tools such as Canva, Adobe Creative Suite, Figma, or similar platformsExperience in FinTech, SaaS, or high-growth B2B technology environmentsStatement to Third Party AgenciesTo ALL recruitment agencies: Candescent only accepts resumes from agencies on the preferred supplier list. Please do not forward resumes to our applicant tracking system, Candescent employees, or any Candescent facility. Candescent is not responsible for any fees or charges associated with unsolicited resumes.#J-18808-Ljbffr
