Overview This role is responsible for leading the brand experience strategy across end-to-end consumer journey and strategic marketing activities. This role will work closely with the VP, Brand Experience to develop the marketing annual strategic and tactical plan. The Director – Brand Experience will drive the full-bar (on and off-prem) business by enabling a wholistic view of the business, driving identification of business objectives and prioritization. The role will quarterback overall execution of brand plans, working cross-functionally, and vertically, to deliver against topline goals.Responsibilities Collaborates with VP, Brand Experience and CMO to develop annual marketing plansAccountable for building and directing brand calendar strategy utilizing cross-functional inputs (e.g., LTOs, ops/marketing initiatives) to deliver business goals for year, month, weekWorks cross-functionally to quarterback the execution of the fully integrated marketing calendar throughout the yearManages Franchisee Association meeting and stakeholder guidanceManages the performance and career growth of teamRequirements 4 year Degree in Business Administration, Marketing, Statistics, Social Science, etcMaster's Degree Preferred10+ Years of experience in Strategy, Marketing, Research, Data Analytics, Consulting, or related fieldStrategically-minded marketer with strong business acumen, including P&L fluency – a general manager mindsetAbility to translate complex business challenges into clear, simple strategies and executable plansProgram management connecting strategy, timing, and cross-functional execution into a clear operating rhythmDeep understanding of brand DNA, including but not limited to market size, competitive positioning, target consumer segmentsCreative thinker and conceptual problem-solver who can unlock growth opportunities across the brand experienceExperience in franchisee organizationStrong communication skills and ability to speak and write concisely and effectively, adapting messages to a range of audiencesSelf-starter and entrepreneurial leader who performs in a lean, fast-paced environmentThrives in collaborative, matrixed, and cross-functional organization with strong ability to influenceAbility to develop and mentor othersHigh EQ, internally and with Franchisees15% Travel Required#J-18808-Ljbffr
