This role is onsite in our Atlanta Support Center in Sandy Springs.Category Management Specialists' primary responsibility is to support the Category Management team. This role will report to the Manager, Category Management, and will play a key role in bringing SONIC's category strategy to life through the development, testing, and implementation of innovative product and menu opportunities. The team member will support cross‑functional collaboration, data gathering, consumer and business insights, and strategic process management to help deliver compelling guest experiences and drive brand growth. The position requires strong attention to detail, and a passion for turning insights into impactful menu strategies that enhance the guest experience and contribute to overall success of the SONIC brand.ResponsibilitiesSupport Category Management Team menu strategies in the development of brand and business objectivesGather and socialize with Category Management Team overall industry performance, category level data points, market trends, and competitor pricing strategiesUtilize internal sales data, customer feedback, and competitive information to assess the performance of menu items and categories. Identify opportunities for improvement and recommend adjustments to enhance overall profitability and customer satisfaction.Support optimization of the menu across channels (at the restaurant and in digital channels)Support Category Management team with all product tests, evaluations, and system‑wide launchesLead administrative efforts in product naming process, legal and research requests, communication plans and manage timingRequirements4‑Year Degree in Marketing or Business preferred2+ years of experience in Marketing, Data & Analytics, or related fieldPreference given to candidates with QSR experienceSelf‑starter with excellent organizational skills and ability to manage multiple projects and timelines simultaneouslyBasic understanding of brand marketing, consumer behavior, and category trends within the QSR industryAbility to analyze data and consumer insights to support business recommendations and category strategiesDetail‑oriented with a focus on accuracy, process management, and execution excellenceAbility to thrive in a fast‑paced, dynamic environment and adapt to changing business prioritiesStrategic thinking with a balance of creativity and operational practicalityData‑driven thinking with innate curiosity and growth mindsetStrong business acumen and desire for process usageStrong presentation and storytelling skills with the ability to communicate clearly to various audiencesAbility to collaborate across cross‑functional teams like operations, supply chain, field, and marketing teamsProficiency in Microsoft Office Suite, including PowerPoint and ExcelInterest in food, beverage, and marketing trends, with a desire to learn and grow within category management and brand strategy#J-18808-Ljbffr
