Work LocationThis position may be based anywhere in the United States and includes minimal travel as part of the responsibilities.Job SummaryAs an SEO/AEO Manager, you will shape how Acuity appears in traditional search and AI-driven platforms—driving visibility, qualified traffic, and authority. You will define and drive the strategy for Acuity and all its brands, partnering with marketing, content, product, sales and digital teams to ensure content is discoverable, relevant, and optimized for modern search behavior. The SEO/AEO Manager develops and executes search strategies to improve rankings, increase visibility, and drive measurable business outcomes such as traffic, leads, and pipeline.Key Tasks & ResponsibilitiesSearch Strategy & InsightsDevelop SEO/AEO strategy aligned to business goalsConduct keyword and query research, including conversational searchUse data to identify opportunities and guide optimizationPartner with stakeholders to align search with campaignsContent Optimization & ExecutionCreate SEO content briefs (keywords, structure, linking)Optimize pages and assets for search and answer enginesStructure content for clear, answer‑first deliveryPartner with writers on AI‑optimized and snippet‑ready contentManage content roadmap and prioritiesAudit and refresh content for performanceAI / Answer Engine Optimization (AEO)Optimize content for AI platforms (e.g., ChatGPT, Google AI Overviews)Implement schema and structured formats (FAQ, etc.)Align content to conversational queriesIdentify featured snippet and answer box opportunitiesMonitor and apply emerging AI search trendsTechnical SEOPartner with developers on crawlability, indexation, and performanceManage technical SEO (schema, speed, redirects, sitemaps, canonicals)Conduct audits and resolve technical issuesEnsure site architecture supports search and AI discoveryPerformance Measurement & ReportingDefine and track KPIs (rankings, traffic, conversions, visibility)Analyze performance using analytics and SEO toolsDeliver insights and recommendationsReport on impact tied to business outcomesSkills and Minimum Experience RequiredMinimum of 2 years of experience in SEO, search marketing, or digital optimizationProven ability to improve organic performance and search visibilityExperience using data to drive recommendationsStrategic & AnalyticalStrong analytical mindset with ability to translate data into strategyDeep understanding of search algorithms, ranking factors, and user intentAbility to identify growth opportunities and prioritize initiativesTechnicalExperience with SEO tools (e.g., Conductor, SEMrush, Sitebulb)Understanding of HTML, CMS platforms, and website architectureKnowledge of structured data/schema and technical SEO best practicesContent & AEOExperience optimizing content for SEO and AI-driven searchUnderstanding of semantic search, EEAT, and content structureAbility to align content with user intent and journeysCollaboration & CommunicationStrong cross‑functional collaboration skillsClear communicator to technical and non‑technical stakeholdersExperience working with writers, developers, and marketing teamPreferred Skills and ExperienceExperience with AEO or AI search platformsKnowledge of structured data, semantic search, and AI‑driven content strategiesExperience in B2B or complex service/product environmentsFamiliarity with UX and content strategy principlesTravel Requirements1-20%Salary and BenefitsSalary Range: $66,500.00 to $97,800.00. Placement within this range may vary, depending on the applicant's experience and geographic location. Acuity offers generous benefits including health care, dental coverage, vision plans, 401K benefits, and commissions/incentive compensation depending on the role.We value diversity and are an equal opportunity employer. All qualified applicants will be considered for employment without regards to race, color, age, gender, sexual orientation, gender identity and expression, ethnicity or national origin, disability, pregnancy, religion, covered veteran status, protected genetic information, or any other characteristic protected by law.Accommodation for Applicants with Disabilities: As an equal opportunity employer, Acuity Inc. is committed to providing reasonable accommodations in its application process for qualified individuals with disabilities and disabled veterans. If you have difficulty using our online system due to a disability and need an accommodation, you may contact us at (770) 922-9000, select option 4. Please clearly indicate what type of accommodation you are requesting and for what requisition.#J-18808-Ljbffr
