OverviewCouncil & Associates is one of Atlanta's fastest-growing PI firms — handling serious cases across truck accidents, premises liability, daycare injury, negligent security, and wrongful death. The firm is led by a nationally recognized trial attorney and built on a brand that goes beyond the courtroom into the community. We need a marketer who can match that energy. We're looking for a Marketing Manager who can own the strategy and get it done — someone who gets equally fired up by creating a good plan and by seeing it through to execution. You'll work closely with firm leadership, intake, and business development teams, and manage external vendors who will report to you. If you're a marketer who thrives when the work is real and the results are yours to own, keep reading.Firm BenefitsHealth InsuranceVision InsuranceDental InsuranceLife Insurance401(k) PlanCash Balance PlanCompensation$95,000 base + bonusesResponsibilitiesWhat You'll DoStrategy & OwnershipDevelop and execute a comprehensive marketing strategy aligned with the firm's growth goalsBring the firm's brand to life consistently across every channel — from social posts to paid ads to landing pagesManage the firm's marketing budget and allocate spend for maximum ROI across channelsOwn relationships with external vendors and agencies — SEO, PPC, media buying, PR, web, and social — holding them accountable to performance benchmarksProvide weekly reporting on leads, conversions, cost-per-case, and campaign effectiveness to firm leadershipOwn the firm's lead and new matter goals — you're accountable for hitting monthly targets, and your bonus is tied directly to itSEO, Content & Social MediaLead SEO strategy with strong emphasis on local search across Georgia markets — you understand technical SEO, on-page optimization, and how to evaluate and direct an SEO vendorDrive content creation across blog posts, social media updates, case spotlights, and community content — writing and publishing yourself when needed, and collaborating with colleagues who contribute their expertise; regardless of who creates it, you're accountable for making sure it gets done and is on brandOwn the firm's social media presence (Facebook, Instagram, Google Business Profile, YouTube) — managing the calendar, engaging the audience, and making sure every platform reflects the brand and marketing goalsDevelop and manage content calendars; keep the brand voice sharp and consistent across every output, and use AI tools (ChatGPT, Claude, or similar) to move faster without cutting cornersDigital Marketing & Lead GenerationHit monthly qualified lead and new matter targets — this role has a number, and you'll be expected to know it, track it, and own itPlan, manage, and optimize paid advertising campaigns across Social Media, Google Ads, Local Service Ads, and paid social — including building and testing landing pages designed to convert case inquiriesOversee website content and conversion rate optimizationTrack and improve intake and lead-tracking systems — CRM, call tracking, form submissionsCompliance & Risk ManagementReview marketing content for accuracy, required disclaimers, and ethical complianceStay current on changes to Georgia legal advertising rules and flag issues proactivelyQualificationsRequired5+ years of marketing experience, with demonstrated ownership of both strategy and executionHands-on SEO experience you can evaluate an SEO vendor, spot problems in a report, and know when to push backExperience managing social media accounts and creating content directly — not just overseeing someone else who doesProven track record managing digital advertising campaigns (Google Ads, LSAs, paid social)Comfort with analytics Google Analytics, Search Console, CRM dashboards, call trackingStrong project management and communication skills; you can manage multiple vendors and priorities without dropping the ballBachelor's degree in Marketing, Communications, Business, or a related fieldPreferredExperience in personal injury, legal services, or another regulated industryExperience with CRMs and intake platforms (e.g., Filevine, Clio, Lawmatics)Experience with content management systems (WordPress or similar)Familiarity with AI content tools (ChatGPT, Claude, or similar) and comfort using them to scale content production efficientlyAbout CompanyCouncil & Associates, LLC is a personal injury law firm based in Atlanta that advocates fiercely for clients who've suffered serious, life-changing injuries. We are known for delivering exceptional legal results while maintaining a high-touch, client-first experience.#J-18808-Ljbffr
