Job DetailsJob Title: Marketing ManagerLocation-Type: Hybrid, Atlanta, GA (Buckhead, 3 days/week in office)Start Date: ASAPDuration: PermanentCompensation Range: $80,000 - $90,000kBenefits: Health insurance, dental insurance, vision, paid time off, performance bonus eligibilityVisa Sponsorship: Not eligible for visa sponsorshipJob DescriptionThe Marketing Manager is a revenue-generating role responsible for owning the full retention and engagement marketing strategy for the client's existing subscriber base, driving lifetime value, product adoption, and revenue expansion across the organization's app and product ecosystem.Job SummaryOwn end-to-end retention and engagement marketing strategy, from planning through execution, with a focus on increasing member lifetime value and reducing churnDrive revenue expansion from the existing customer base by promoting the organization's full product ecosystem, including events, merchandise, and partner and affiliate offersBuild and optimize monthly-to-annual membership conversion infrastructure and upgrade campaignsCreate and execute in-app marketing campaigns to promote feature adoption, product excitement, and community participationOwn the email nurture and conversion strategy for existing subscribers, ensuring all communications reflect brand voice and are optimized for engagementExecute affiliate and partner campaigns targeting the existing member base to generate incremental revenueManage and develop a junior marketing coordinator, modeling a culture of urgency, ownership, and executionMinimum Requirements6-8 years of marketing experience with a focus on retention, lifecycle, or member/subscriber growthProven track record driving revenue from an existing customer base through upsells, cross-sells, affiliate campaigns, or product expansionStrong email marketing background, including the ability to build, write, and optimize campaigns independentlyExperience with B2B SaaS, membership models, subscription apps, or community-driven productsData-driven approach with comfort pulling and acting on insights from email and app performance metricsExperience managing at least one direct report with demonstrated ability to build toward a teamPreferred QualificationsHands‑on experience with GoHighLevel, including campaign management, automation workflows, and marketing funnelsExperience building and optimizing funnels using ClickFunnels or similar platformsCRM platform experience, with HubSpot strongly preferredExperience executing and managing mass SMS/text marketing campaignsExperience supporting both web and mobile application marketing initiativesFamiliarity with ambassador or referral program infrastructure#J-18808-Ljbffr
