Job Title
The Restaurants Senior Portfolio Marketing Specialist is responsible for managing and supporting portfolio marketing efforts for NCR Voyix's Restaurants business.
This role involves translating features and capabilities into meaningful value propositions, messaging architecture, positioning, content, and assets focusing on outcomes helping customers grow their top line, manage operational efficiency, and provide an unparalleled consumer experience. Requires understanding of market trends, customer needs, and competitive landscapes. Design key external product and feature messaging and positioning based on audiences, influencers, and decision makers. Responsible for developing and executing marketing strategies that drive product awareness, adoption, and revenue growth. Working closely with events, digital, brand, and content teams to support activation activities.
Key Responsibilities:
- Product Positioning: Develop clear and compelling product positioning and messaging that differentiates our products in the market. Ability to translate complex product features into value propositions highlighting customer benefits and outcomes.
- Market Research: Help drive market research to understand industry trends, customer needs, and competitive positioning.
- Marketing Strategy: Create and implement comprehensive product launch and sales enablement programs
- Sales Support: Provide the sales team with the necessary tools and training to effectively sell our products, including sales presentations, product demos, and competitive analysis.
- Performance Metrics: Track and analyze key performance indicators (KPIs) to measure the effectiveness of solution marketing initiatives.
- Customer Engagement: Engage with customers to gather feedback, understand their needs, and incorporate insights into product development and marketing strategies.
- Collaboration: Work closely with product management, sales, and other departments to ensure alignment and successful execution of marketing initiatives.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- 5+ years of experience in product marketing, preferably in the restaurant sector.
- Proven track record of successful product launches and marketing campaigns.
- Strong analytical skills and the ability to translate data into actionable insights.
- Excellent communication and presentation skills.
- Proficiency in marketing automation tools and CRM software.
- Ability to work collaboratively in a fast-paced, cross-functional environment.
Offers of employment are conditional upon passage of screening criteria applicable to the job.
EEO Statement
Integrated into our shared values is NCR Voyix's commitment to equal employment opportunity. All qualified applicants will receive consideration for employment without regard to sex, age, race, color, creed, religion, national origin, disability, sexual orientation, gender identity, veteran status, military service, genetic information, or any other characteristic or conduct protected by law. NCR Voyix is committed to being a globally inclusive company where all people are treated fairly, recognized for their individuality, promoted based on performance and encouraged to strive to reach their full potential. We believe in understanding and respecting differences among all people. Every individual at NCR Voyix has an ongoing responsibility to respect and support a globally diverse environment.
