Company Overview Headquartered in Atlanta, GA, EyeSouth Partners is an eye care physician services organization committed to partnering with leading physicians to build a premier network of eye care services in throughout the Southeast. EyeSouth's partner practices' clinical mission is to provide high quality medical and surgical specialty eye care. EyeSouth supports its affiliated practices and physician partners with capital, administrative resources, operating expertise, and strategic guidance with an absolute focus on clinical quality and a patient-first culture.EyeSouth's affiliate network consists of over 40 practices with 300+ doctors providing medical and surgical eye care services at over 175 clinic locations and 20+ ambulatory surgery centers throughout Georgia, Texas, Louisiana, Florida, Tennessee, Ohio, Kentucky, Alabama, Illinois, Pennsylvania, New York, North Carolina, and South Carolina.Position Summary Responsible for developing and executing comprehensive marketing strategies tailored to the unique needs of affiliate practices within EyeSouth. This role involves close collaboration with the broader marketing team and affiliate leadership to ensure the effective implementation of marketing plans that drivegrowth and align with organizational objectives. Reporting directly to the VP ofMarketing, the Marketing Manager, Strategy & Operations plays a pivotal role inenhancing brand visibility, patient engaement and revenue generation across the assigned regions.Responsibilities ESSENTIAL DUTIES:Affiliate Analysis: Regularly monitor patient and service line volume, Google My Business (GMB) ratings and reviews, marketing attribution, provider capacity and operational support across all EyeSouth affiliates, identifying those in need of targeted marketing support. Analyze local demographic data, such as median household income, population density, ethnic distribution, age demographics, patient heat maps and drive times, to inform strategic decisionsAffiliate Support: The Marketing Manager, Strategy & Operations will focus on providing support to the top 30-50% of underperforming affiliates, rather than being assigned to a specific region or affiliatePatient Experience Optimization: Evaluate timely follow-up and execution of lead generation and patient service recoveryMarketing Training & Compliance: Develop and implement marketing strategies, including the creation of training materials and staff training programs, to ensure the effective use of marketing tools and technologiesQualifications Proven experience in marketing strategy and campaign execution, ideally in healthcare or a similar fieldStrong ability to analyze and interpret demographic and business data to inform strategic decisionsExpertise in digital marketing, including SEO, Google Ads, and social media managementExcellent communication and relationship-building skills, with a demonstrated ability to work across teams and departmentsWillingness to travel as needed to support affiliate practices and monitor the success of marketing initiativesStrong understanding of multi-channel marketing, including digital, print, and in-person outreachStrategic and innovative thinking for developing and implementingmarketing strategiesSkilled in managing multiple projects within budget and deadlinesStrong written and verbal communication skillsAbility to analyze data and make data-driven decisionsAbility to adapt to changing market conditions and trends3+ years Sales/Marketing or other customer-facing experienceExperience in the healthcare industry required, ophthalmology preferredExperience working within a Private Equity firm preferredBachelor's degree in Marketing or equivalent related working experience requiredCompany Benefits We offer a competitive benefits package to our employees:MedicalDentalVision401k w/ MatchHSA/FSATelemedicineGenerous PTO PackageWe also offer the following benefits for FREE:Employee Discounts and PerksEmployee Assistance ProgramGroup Life/AD&DShort Term Disability InsuranceLong Term Disability InsuranceEyeSouth Partners is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.#J-18808-Ljbffr
