About UsSoftWave TRT is a fast-growing medical device company revolutionizing regenerative medicine with FDA-cleared shockwave therapy devices used by top healthcare providers nationwide.SoftWave is seeking a Director of Sales who can architect and scale a hybrid sales ecosystem, integrate digital lead‑driven revenue, and lead growth while driving a cultural and performance transformation.Mission: Scale SoftWave from $45M to $100M while building an accountable, high‑performing sales organization that wins across cash‑pay chiropractors, reimbursed provider markets, and enterprise/strategic partnerships, all powered by analytics, AI, and disciplined operating rhythms.This Leader WillBuild and manage inside sales, corporate/enterprise sales, and direct field reps.Reset culture, remove underperformers, and rebuild comp with CEO/CFO.Lead the shift from transactional selling to LTV‑focused revenue models.Drive provider activation, utilization, and retention.Execute with AI‑enabled precision across forecasting, funnel management, and rep analytics.Key ResponsibilitiesScale Revenue to $100MCreate the roadmap and operating model to double revenue within two yearsIncrease productivity per rep, expand enterprise pipeline, and grow activation‑driven recurring revenue.Lead and Rebuild the Sales OrganizationBuild and manage inside sales, enterprise/corporate programs, and direct reps.Reset expectations, enforce performance discipline, and remove under performers quickly.Redesign comp plans to align behaviors with LTV, activation, and recurring revenue.Digital Lead Conversion & Inside Sales BuildoutConvert 50%+ of demand coming from Google/Meta into qualified, sales‑ready opportunities.Build a high‑velocity inside sales team with response SLAs, scoring, and AI‑assisted workflows.Enterprise & Corporate ExpansionEstablish the enterprise function for multi‑clinic groups, MSOs, DSOs, sports organizations, large provider groups.Lead strategic negotiations and develop scalable programs that drive long‑term value.Pipeline, Forecasting & AI-Driven Sales OperationsImplement rigorous pipeline inspection and forecasting discipline.Leverage AI tools for rep performance scoring, coaching triggers, conversion modeling, and accuracy improvement.Provider Activation, Utilization & RetentionEnsure every new provider is fully activated and achieving expected patient volume.Increase recurring revenue per device and raise the average provider LTV.Reimbursement CollaborationCollaborate with reimbursement leaders on CPT code strategies, coverage pathways, and medical economics messaging.Success Metrics (Top 3)Provider activation & retentionDigital lead conversionLTV & annual recurring revenue growthRequired Experience10+ years in medical device/med‑tech with cash‑pay + reimbursed marketsExperience standing up inside sales and enterprise sales.Ability to drive cultural transformation and enforce performance standards.Strong command of funnel math, forecasting, analytics, and AI tools.Experience with compensation plan architecture and multi‑channel models.Preferred QualificationsAtlanta‑based or willing to relocate.Experience selling capital equipment or regenerative technologies.Understanding of CPT coding, payer economics, and reimbursement frameworks.Core Leadership AttributesBuilder‑operator hybridProven track record scaling revenue from $30–$70M to $100M+.Accountability championStrategic thinkerVelocity‑drivenAnalytical mindsetHigh emotional intelligenceWhy Join SoftWaveCompetitive payHealth, dental, and vision insurancePaid Holidays & PTOBenefits: Dental insurance, Health insurance, Paid sick time, Paid time off, Paid training, Vision insurance#J-18808-Ljbffr
